Typography is the art and technique of arranging text in a visually appealing and readable way. It involves selecting the right fonts and sizes as well as creating the optimal spacing to create engaging designs that communicate a message. Typography has become a popular way to disseminate brand messages.
Typography works because it helps to convey emotions and sets the mood and tone for your audience. The right typography video can make a piece of content easier to read, more engaging and memorable.
Typography can also help to establish your brand’s identity and increase brand recognition. According to a study conducted by the Design Management Institute, companies that effectively use design and typography outperformed the S&P Index by 219% over a ten-year period.
Here are some actionable insights that can help you create your typography video:
1. Choose the right fonts: The typeface you choose has a significant impact on the readability and effectiveness of your design. Select fonts that are easy to read, appropriate for the audience and match the mood of the content. Avoid using too many different fonts, as different font styles can make your design look cluttered and confusing.
2. Use appropriate spacing: The spacing between letters, words and lines can affect the readability and visual appeal of your design.
3. Use hierarchy: Hierarchy refers to the arrangement of elements in a design to communicate their importance. Use hierarchy to draw attention to the most critical elements of your design and guide the reader’s eye through the content.
4. Keep it simple: Simplicity is key when it comes to typography. Avoid using too many different fonts, colors and styles in your design so that your design is aesthetic.
Animated explainer videos that use typography have gained popularity for businesses that need to convey complex ideas and information in an engaging way. Using typography in animated explainer videos can help reinforce your message and make your content more memorable. 3D typography for business is also gaining popularity as it can add depth and visual interest to designs.
If you’re looking for an animated explainer video company in Mumbai, Bangalore, Pune, or Delhi, look for a company that has experience in creating effective typography since this technique can help elevate your video design. Ripple Animation has a team that’s experienced in creating explainer videos with typography. Have a look at our portfolio and get in touch to start your typography video today!