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We’ve already discussed the benefits of using video and why it’s critical to your business. More and more users are turning to video, and more companies are using explainer videos to highlight their products...

If you’re a company looking to not only strengthen your brand and get your name out there, explainer videos are an excellent way to do just that. Consumers are faced with a never-ending supply...

In a world where people are pressed for time and in which decisions have to be made quickly, explainer videos are the best way to go. A good explainer video disseminates different pieces of...

The Client: Vector Consulting, (Vector) is the largest Theory of Constraints (TOC) Consulting firm in India. Vector leverages TOC to help its clients manage supply change capabilities to gain a competitive edge. Their clients are...

If you're an IT company, you are selling to a B2B audience or to an evolved B2C one. And you are selling products that are either expensive or entail recurring spends. Add to the...

Attention spans have shrunk to just about 8 seconds! With content being bombarded at your TG from all quarters, it’s hard to stand out or get your message across. Written content has become almost...

A promotional video (or a promo video) is usually a quick and effective way to market a product, service or solution. Quick, since even a really short video has the capacity to compress reams...

According to a recent survey, 64% of users are more likely to buy a product online after watching a video. Here are some tips for creating a great promo video: Identify a goal Be clear about why...