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Storytelling has always been an essential component of marketing and it's no different for B2B marketing videos. While explainer videos for businesses are often focused on communicating information about products or services, incorporating a...

Animated explainer videos have become a powerful tool for businesses in recent years, but they are also an effective way for government organizations to communicate with their constituents.  Whether you're looking to educate citizens on...

As a business owner, you know that generating leads is crucial to the success of your business. The more leads you get, the more opportunities you have to convert them into customers. But how...

Video marketing has taken the world by storm and businesses across industries are now using video content to boost their sales. According to a study by Vidyard, 80% of B2B decision-makers prefer watching a...

Typography is the art and technique of arranging text in a visually appealing and readable way. It involves selecting the right fonts and sizes as well as creating the optimal spacing to create engaging...

Motion graphics and 2D animation are both popular techniques used in video production. While both share some similarities, they differ in many ways. As a result, choosing between the two for your marketing videos...

Explainer videos have become an integral part of a start up's marketing strategy. With the rise of digital media, it’s become easier than ever to reach a large audience with a well-made explainer video.  In...

If you're in the business of selling technical products or services, you know how crucial it is to connect with potential customers and demonstrate the value of what you're offering. In a crowded market,...