See the types of videos you can create to convert prospects more effectively.
“Video is a useful medium for easily deconstructing a complicated theory, concept or idea.”
– Neil Patel, Digital Marketing Guru
In the age of digitization, access to information online has transformed the buyer’s journey. Prospects are doing most research, prior to buying a product, online. From gaining awareness to making the buying decision, clients are turning to the internet for information gathering.
The other trend is that content has become more visual with explainer videos emerging as the frontrunner. This paradigm shift in the form of delivery of information content via explainer videos has deeply affected many industries. Financial companies are no exception.
The beauty of explainer videos is that they simplify complex concepts and can also demonstrate visually ‘how to’ use a product or service, making it much easier for prospective customers to understand the benefits of the financial services products they are looking to buy.
There are a variety of explainer videos and each have a specific objective. Here are some examples:
| Type of Explainer Video | Type of Content | Examples |
| Educational Explainer Videos |
• Demystifying complex concepts |
What are Mutual Funds? What is algorithmic trading? |
| Product Explainer Videos |
• Description of products/services |
How can your product solve a customer’s problem? What are the key benefits of your life insurance product. How does your product work? |
| Explainer Videos for sales teams and distributors |
• How should you sell each product? |
What strategies can loan officers use to attract more customers? What’s the best way to sell a particular product? |
| Corporate Explainer Videos |
• An overview of the organization, including the heritage and uniqueness of the company in the market. |
What is the history and ethos of your company and how is it important to your customer? |
| ‘How To’ videos |
• How to make the best use of products/services |
How to select the best SIP for you? How to invest in a SIP. How to login to your website and buy or use a product. |
| FAQ videos |
• Helping customers and prospects navigate complex financial products |
How do I open an FD online? How do I register as a distributor? How do I make an insurance claim? What documents do I need to open a new account? |
If you’re wondering how to get started with an explainer video, get in touch with us. We specialize in creating explainer videos, ‘how to’ videos, demo videos, distributor videos and key-benefit videos for the banking and financial services industry. With a team of domain experts as well as a creative team of visualizers, we specialize in creating explainer videos that keep audiences engaged. If you need an explainer video or a video content strategy, visit our website to know more or simply contact us!