Videos today are the most viewed form of content on the net. They are far more engaging than text and images. Even on Instagram, the most popular image-sharing social network, the number of videos is steadily increasing as compared to images. It’s clear that all brands now need videos in their marketing strategy.
Here’s a check list that will help you make effective explainer videos for your business as you embark on your video marketing journey
1. Use different video formats for different purposes
It’s a good idea to have different video formats in your video marketing plan. Animated explainer videos are neat and can be produced at affordable prices. They have the potential for high production value at a low cost, if you choose the right explainer video company, that is! Live-action videos are expensive but are known to work well to drive engagement and conversions. You can use whiteboard videos and motion graphics videos when you need to explain concepts, build a narrative or educate your audiences.
2. Let your video tell your story even when it’s viewed on mute
Your video should be able to get your message across even when the sound is turned off. By default, most social networks now play videos on mute. Therefore, make sure that your video can tell your story either through the imagery alone or through supers, subtitles and closed captions.
3. Upload your videos on YouTube
YouTube is a great platform to leverage when you want to reach a large audience through your video content. It’s especially effective in the brand awareness stage of your campaigns because it allows you to micro target the sorts of customers you need to attract in large numbers. The type of content that you upload on YouTube may be different from what you may want to showcase on your website. For example, you may show a product demo video on your website to give in depth information once your prospects are interested. But you will need an explainer video for business for your YouTube channel to make people aware of your product and its benefits.
4. Use your video on Facebook
Facebook is an affordable and effective marketing platform which most brands have come to rely on. Facebook allows for direct video uploads, although you can share links from YouTube as well. It’s better to upload directly to all your digital networks since direct uploads give you better organic reach.
5. Leverage Instagram’s special formats for video
Instagram is owned by Facebook and has now become a popular video viewing network. You can upload your video in various forms on Instagram – in the Feed, in Stories or in Reels along with music tracks. Instagram keeps innovating and bringing new ways to share video content, helping brands engage with their customers.
6. Use your video content in the form of ads
You can launch in-stream and pre-roll ads on YouTube. These ads can be accurately targeted to play to audience profiles you select. The cost per view becomes reasonably priced, when you know how to optimize for the best rates. Instagram and Facebook both offer videos for advertising through the Facebook Ads Manager application. It’s important that you understand the manager, even if you have a video marketing agency that does the heavy lifting.
It’s often a good idea to hire an effective video marketing agency to help you figure out your video marketing strategy.
Ripple Animation is the best explainer video company in Bangalore and Mumbai and has done video marketing across industry verticals. We’d be delighted to help you with the video marketing strategy for your business. To know more about how you can boost awareness through explainers for video marketing in your business, reach out to us via email or visit our website and fill out the short form on our homepage.