Explainer videos are just like ads and movies when it comes to figuring out what they ought to cost. The cost of explainer videos depends on the length, complexity and type of animation you choose. If complex, then a lot of people need to work on the video simultaneously and the cost goes up. If simple, the resource and time allocation can come down significantly and the costs will reduce as well. An affordable explainer video company can help you with tips on how to economize and still create a video that drives results.
Here are 5 different styles of affordable explainer videos
1. Character Animation: These types of videos have animated characters representing either the customers or members of the brand’s team. Concepts can be creatively explained through stories. The head, mouth and hand movements are easy to work on and an affordable explainer video company can give you an impressive looking character animation video relatively quickly at a reasonable cost. Pick this format when you want to tell a story through characters and dialogue.
2. Infographic Videos: When complex information and statistics are to be presented, these types of videos work well. Infographics are well designed graphics which represent facts and figures. The video format equivalent of infographics adds motion to these graphics and makes them more catchy, helping capture and retain attention.
3. Whiteboard Animations: This is probably the simplest and maybe, most effective, of all explainer video styles. This style uses a whiteboard and a hand to create illustrations. The hand can write on the whiteboard or blackboard with a marker pen or chalk, and the animation appears as the hand moves. To the viewer it appears as if a hand on the screen is actually drawing these lines, creating images, adding names and numbers, just like a real person using a whiteboard would. This format is a good one if you want to teach a complex concept or engage with your target audience emotionally where they feel like they are actually watching events unfold as the hand draws out the scene.
4. Stop Motion Animations: Stop motion animations use multiple pictures of a scene and play them back one after another so that it appears that a video is playing with pauses. One can even use this method with illustrations and drawings rather than pictures. The effect is startling since it’s a very arty style of animation. This choice of animation is good for when you want to convey emotional content or nostalgia-driven content.
5. Kinetic Typography Videos: Kinetic typography is all about the movement of text. These videos rely only on text and the various ways it can be moved, resized, animated, blown, etc. The focus is always on the text. Text that moves on the screen in sync with sound effects and/or music has a very persuasive effect on viewers. You should use this kind of style of cheap explainer video when you have great lines and words that are enough to convey your message.
These are the 5 styles of cheap and affordable explainer videos. So don’t hold back on creating that explainer video for your business due to a perceived lack of budgets. Work with the best explainer video company in Mumbai to help you tell your story in an affordable way.
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Also Read –
An Advanced Guide to 6 Types of Animation
5 Types of animation videos for your business