An explainer video can play a crucial part in your marketing strategy. So, it becomes important for you to find the best explainer video company to create your marketing videos – an explainer video company that goes beyond meeting your needs and becomes a valuable partner in the creative process.
Keep these 5 tips in mind as you begin to select an animation expert for your BFSI explainer videos!
1 – Experience
Rome wasn’t built in day. Similarly, years of experience and a diverse portfolio go a long way in the making of an explainer video company that can deliver results. To get a sense of a company’s range of experience, make sure that you go through the company’s explainer video portfolio and understand what kind of projects they’ve worked on.
Also, get a sense of how the explainer video company handles projects specific to your industry – for e.g. explainer videos for banks, insurance companies and so on. Overall, a wide portfolio and several years of presence in the market indicates that a particular company may be a suitable partner.
2 – Word on the Street
A long standing presence in the industry is in itself is not enough to determine whether a specific explainer video company is the best choice for you. You also need to understand what an explainer video company’s clients have to say about them. Have a look at the testimonials, online reviews and even try and contact a few of the past clients of your shortlisted explainer video company. This exercise will give you an understanding of the company’s reputation in the market and real insights on how clients perceive your shortlisted explainer video companies.
3 – Communication
You need an explainer video company which not only understands the medium of explainer videos, but is also adept at understanding your needs. Remember that a good BFSI explainer video, cannot be made without a proper creative brief. This document, shaped by in-depth discussions between you and the explainer video company, offers a clear roadmap for your BFSI explainer video.
How an explainer video company responds to your concerns and business objectives is a clear indicator of how your relationship is likely to develop. Remember that meaningful discussions and strong creative inputs are vital to making a cutting edge explainer video that’s likely to deliver results.
4 – Timelines
As we stated earlier, Rome wasn’t built in a day. And neither is a good explainer video made without sufficient time given to each step of the process from briefing, scripting, storyboarding, art style selection, and final video edit. Depending on the nature of the BFSI explainer video, this process usually takes 15-30 days.
If an explainer video company is offering really crunched timelines, please proceed with some degree of caution.
5 – The Cost
Depending on your requirement, a BFSI explainer video will cost north of $2,000 per minute. Good VO artists, music scores, and time intensive animation sequences can all add to the price of your BFSI explainer video. A good explainer video company will be transparent with you about these costs from the very beginning. Remember to discuss costs and the cost break-ups before you commission the project.
Ripple Animation has created BFSI explainer videos for several BFSI clients. With strong domain knowledge, we’re well position to create an effective BFSI explainer video that drives business results. To know more, reach out to us via email or visit our website and fill out the short form on our homepage.