We’ve already given you 10 must-know youtube video marketing statistics for 2021. The statistics in that blog have shown that video marketing is the most engaging approach for any business and brings great returns. And the same holds for the pharma industry as well.
Health had become an increasingly important issue for the current generation even before covid-19 hit. But now, the importance of maintaining health has grown exponentially. People have never been more isolated and have been increasingly relying on information online to improve and safeguard their health. Animated explainer videos are a great medium to disseminate complex health and medical information. Big pharma has been going really big online and on social media and the opportunities for small and medium pharma companies have also grown significantly.
Here are 4 key ways that explainer videos can help propel your pharma business:
1. Videos simplify medical jargon
Most of the medical & health literature online is complex and verbose. Users are constantly short of time as they are bombarded by an unending stream of messages online that are competing for their attention. They cannot spend time reading through scientific journals to understand their conditions and potential treatment. Explainer videos for the pharma industry help present the gist of a lot of information in a short, simplified, and memorable way. Users walk away with a better understanding of the information they get through videos and also have strong recall for the brand that sponsored that information.
2. Videos are a hit on social media
People are increasingly using social media to find and discuss health information. Your pharma company’s messages can quickly go viral on social media if you can explain the topics most people are discussing via text comments in a better way through videos. It pays to build a community around your brand online.
3. Videos give you an authoritative voice
In these uncertain times, we are also facing a pandemic of fake news. Amidst conflicting information, users online are wary of trusting anything pharma-related, especially commercial messaging by the brands themselves. Explainer animated videos that are well-produced and seeded as content give your messaging the trust factor. Not only do videos help explain the benefits of your product in an engaging, and positive way through storytelling and colourful graphics but also help create trust for your brand.
4. Videos help you become an influencer brand
As a pharma business, you have a readymade stage, because people will see you as an expert in the medical field. People are seeking so much health & wellness information online that just about anyone is today becoming a fitness influencer by regularly posting exercise, yoga, and diet videos. This space needs more qualified voices and as a company that produces or sells medication, you have a bigger and more believable voice.
Ripple animation is the best explainer video company in mumbai, pune, hyderabad & bengaluru and has created many explainer videos across industry verticals.
We’d be delighted to help your pharma business launch explainer videos. To know more about how you can build a trusted voice online through explainer videos and animation for business in the pharma industry, please reach out to us via email or visit our website and fill out the short form on our homepage.
Also Read –
Medical explainer animated videos work. Here’s why Pharma should be using them.
Why Should Pharma Companies Be Using Explainer Videos?