The number of active social media users in the world increased by 13% between 2017 and 2018. As billions of people now scroll page after page of content online, marketers have been quick to recognize the opportunities this presents, and social media marketing has become a billion-dollar industry of its own.
Video has been established as the most effective media format for online brand promotion. When used on social media, it can be game-changing in forming a direct relationship with consumers. However, to keep your content fresh and exciting it’s important to use video in different ways. Here are some trends you can adopt in 2019 to up your social media game!
Go live!
Live streams are an excellent way to document events and occasions associated with the brand. They draw the audience in to the experience in a raw and immediate way, and can be incredibly immersive for them. These are fantastic for fashion, retail and travel brands.
Tell a story!
Uploading Instagram stories, which are 15-second videos that expire after 24 hours, is a great way to keep your audience involved in the day-to-day happenings at your company. Uploading behind-the-scenes clips, customer testimonials, animated quizzes or company trivia to Instagram stories regularly ensures that your brand stays at the top of the consumer’s mind.
Animate it!
Raw information about the company can often be drab for viewers to read through. An engaging and interactive way of communicating complicated information is by using animated explainer videos. With animation you can control the look and feel of the video, and even incorporate fantastical elements that would be impossible to shoot live. Using an animated mermaid for example, is much easier than trying to film a real one! Whether it’s a corporate film, product demo or internal training video, animated explainer videos can hold the audience’s attention and convey the brand message in a concise and interesting manner.
Check out what Ripple has done in this field!
Ask away, answer away!
Imagine if you could text Elon Musk what his favourite rock band is and have him answer immediately. Live Q&As give audiences a chance to do exactly that, and get to know the people behind your brand. If the management seem approachable and relatable, viewers are more likely to think of the company as trustworthy and transparent. By creating a direct connection with your consumers, they will be more invested in the larger endeavours of the brand, and you will be able to understand their expectations first-hand.
Experience it!
A trend that’s gained immense popularity with travel and lifestyle brands is the use of 360 videos or virtual reality technology to give viewers a fully-immersive experience of a place or event. Because of the novelty of both these features, consumers have a great deal of curiosity towards them, which translates to higher click-through rates.
While these trends have proven to be highly successful for many brands, it’s important to keep in mind that they should be used in accordance with YOUR brand and your message. Make sure that the message across all platforms is cogent and consistent, as well as the tone in which it is relayed.
If you need videos for your social channels visit https://rippleanimation.com. Our video specialists will help you create a video that drives results.