Did you know that India has the third largest start-up ecosystem in the world, with over 1,300 start-ups launched in the span of a year? In this crowded, competitive environment, animated explainer videos are the perfect tool to showcase the benefits of your offering and tell your brand story.
According to a survey conducted in 2020, 92% of marketing teams emphasized the importance of video marketing as part of their strategy. If your start-up needs to create video content but your team lacks the time or resources to do a good job, don’t worry – you’re not alone.
Teaming up with a video agency partner can help streamline and speed up the process.
Here are 5 benefits that start-ups can derive from creating animated explainer videos:
1. Enhance Brand Awareness And Better Organic Search Ranking Results
Psychological research has shown that humans imbibe information more efficiently when multiple senses are engaged. Animated explainer videos cater to both visual and auditory learners and thus, help them retain information to a greater level than static text or images do.
With engaging video content on your start-up’s website, viewers tend to stay on your page longer, boosting your organic search engine rankings.
2. Stand Out From Competition
When your start-up finds itself in a competitive business environment, it becomes important to focus marketing efforts on unique, creative initiatives to distinguish your start-up from others. Animated explainer videos have the potential to evoke emotional appeal as they tell your start-up’s story. If your animated video weaves an engaging narrative with interesting visuals, you’ve got a winner on your hands.
3. Boost Social Media Presence
Did you know that 91% of social media users access their profiles online via mobile applications and smartphones? Posting video content about your offering on platforms such as Instagram, Facebook and YouTube has the potential to increase the reach of your brand and increase share. People are more likely to click on a video icon that read text or scroll through infographics.
4. Drive Business Results And Conversion Rates
Explainer videos can simplify complex information and showcase your offering by involving the viewers’ auditory and visual senses. A better understanding of your company’s mission and USP is what drives consumers to make business decisions, thereby boosting conversion rates for your start-up.
5. Improve Retention Rates With Engaging Visuals
Two of the biggest challenges for start-ups are customer acquisition and increasing traffic on their digital channels. According to several studies, the average person will spend nearly 100 minutes watching video content in 2021, an increase of almost 20% as compared to 2020.
Creating start-up explainer videos can catapult your marketing efforts by improving retention rates through compelling storytelling, helping your start up stand out from the crowd.
If you’re looking to create unique video content without burning a hole in your pocket, Ripple Animation is the best explainer video company to help you achieve your marketing goals.
Have a look at our work and contact our team for a complimentary consultation with our video experts – we are eager to help tell your brand story!