What are explainer videos?
Explainer videos are short videos which explain a concept, process, product or service. If used for marketing, explainer videos can help viewers understand the key benefits of a brand’s offering. When used for education, these videos simplify complex topics, helping learners absorb and retain information.
What is e-learning?
A learning system that leverages the use of electronic resources to disseminate information or knowledge is called e-learning. Though electronic gadgets such as a computer or a laptop and the internet are essential components of e-learning, digital resources such as videos, games, simulators and augmented reality or virtual reality headsets are also becoming tools for e-learning.
Why use explainer videos for e-learning?
According to Kaltura Survey:
- 83% of content retained by the human brain is imbibed via a visual format
- 94% of educators agree that video increases student satisfaction and improves a student’s performance
- 97% of educational professionals say that video is essential to a student’s academic experiences and success
- 75% of educators say videos are more effective than plain text
Explainer videos that are used specifically for education are called educational explainer videos. These are a fine blend of ‘how-to’ videos, demo videos, case study videos and tutorials. They leverage visually appealing graphics, text and animation to explain a complex topic in a simple way.
How can explainer videos serve as an e-learning tool?
Technology is changing our lives, and enhancing educational outcomes. is an integral part of that change. Videos are a great medium to put technology to use to enhance education. Using videos as a part of course content is not restricted to children or students alone. Videos are also widely used by corporations to train their employees or inform their clients.
Here are 8 reasons that show why you need video content to elevate your e-learning strategy:
1. Increased engagement
The primary objective of education is to help learners engage effectively with content that they need to learn. Since the human brain is wired to respond better to a combination of audio and visuals together as opposed to plain text, videos are an effective tool to improve learning outcomes. Well-designed visuals paired with the right narrative and music can go a long way in engaging learners.
2. Increased retention
Higher engagement inevitably leads to increased retention! So, your e-learning videos are really a no-brainer.
3. Improved dissemination
If you need to teach a long or complicated topic, a series of modules or short videos can help your audience get your message more effectively than using just one long video. Learners can navigate through each video within the series without having to replay the parts they’ve already learned. Breaking your content into modules helps learners save time and improves the pace of learning. The best part is that these videos have a long shelf life.
4. Simplification of complex topics
The use of rich media formats like graphics, infographics, background music, voice-overs and animations can help you convey a complex topic in a simple, story format. Moreover, a concept can be divided into chunks of information and a video series with one video for each chunk can communicate the message in an easily digestible format.
5. Onboarding of new learners
Explainer videos are particularly useful when it comes to onboarding new learners. When learners are new to the concept of learning, an engaging and fun video can get them used to the concept of learning, without boring them with lifeless lectures.
6. Appealing to all audiences
Videos are effective across age groups. They appeal to adults as much as they do to teens and kids. So whether you need to teach children or educate your employees, videos are the way to go.
7. Aiding dynamic learning
The world is changing at an unprecedented speed with rapid advances across domains. These advances call for revision of educational content. Video series with chunks of data are easy to edit and revise unlike books – where the entire book has to be reprinted. Videos can help ensure that course content is updated quickly.
8. Saving costs
Animated explainer videos can be created on a computer. Animation doesn’t require an extensive setup like live production videos. These videos can also be created more quickly than live action ones. Since animated videos are budget-friendly, they can be used widely as a medium of education.
Choose Ripple Animation for your next video!
Ripple Animation is your go-to video agency for an explainer video, be it educational or promotional. Our experienced team has delivered the best explainer videos across industries. We also specialize in other video formats and have a presence in major metros such as Mumbai, Pune, Delhi and Bangalore.
Get in touch with us to know how we can help you create effective videos!