Explainer videos are the most compelling medium to engage with your target audience and drive business growth. According to studies, 85% of consumers are motivated to buy a product or service after watching an explainer video.
In a world full of competing videos that are all just a click away from one another, it’s important to know how to make your explainer video truly compelling. The explainer video company your brand chooses will ensure your message is perfected from all angles.
Here’s a checklist to help you make the best possible animated explainer video:
1. Find the right company for your needs. Experienced explainer video companies cover a broad range of storytelling styles as well as visual techniques. They have proven processes that help them convey your brand’s message in the most effective way possible.
2. Your explainer video company should emphasize the important of having a story that is clear, concise and relatable throughout. Focus on your message and how you can communicate it clearly, without confusion or exaggeration. Most importantly, stay authentic.
3. Your animation video company must seek to understand your audiences and how to relate to them, keeping their persona in mind. Understanding their values and creating an emotional connect is crucial to ensuring the success of your brand.
4. Your animation video company must focus on style and visual elements to ensure that your video is relatable as well as easy to understand.
Animated explainer videos are loved by broad groups of people, are fun and can help you get into the hearts and minds of your target audience.
Be sure that the music you pick resonates with your customers but also takes a supporting position in the explainer video. It’s a good idea to choose incidental music over music that is highly stylized as that may distract the viewer.
-Let your animation explainer video company guide you in terms of video duration and strategic releases of your video content.
A good explainer video company will help you create a video that meets your business goals and drives business results.
If you need a video that works, visit https://rippleanimation.com for a complementary consultation.