In a digital world ruled by CGI and motion graphics, businesses are demanding more sophisticated video production. One of the best ways to improve the quality of animated videos is to incorporate high-quality motion graphic design.
Motion graphics incorporate more elements of graphic design than traditional illustration videos do, and have the potential to help create visually stunning videos and presentations. Brands seeking explainer video services and 2D animation services could benefit significantly by working with an animation company that also specializes in motion graphics.
Here, we’d like to explain the differences between motion graphics and 2D animation and show how your business could gain significantly by investing in high-quality motion graphic design.
What Are Motion Graphics?
Our entire online experience is dominated by motion graphics that we often take for granted. Everything from moving icons and logos to infographics and GIFs are common examples of motion graphics.
Motion graphics create the illusion of motion using animation or live video footage. The job of a motion designer is to create a story using movement over a static graphics.
Motion graphics are often employed in the following animated video formats:
- Explainer videos
- Product demos
- How-to videos
- Cartoons
How Are Motion Graphics Different From 2D Animation?
Generally, an animator and a motion graphic designer will use a lot of the same software programs, such as After Effects and Photoshop.
However, there are subtle differences in the roles of motion graphic designers and animators in any simple 2D animated video.
Animators work on illustrations, such as the characters and storyboard, while motion graphic designers work on setting.
Employing Motion Graphics in Your Videos
Brands can take their animated videos to the next level by employing motion graphics to help:
- Tell stories
- Explain complex concepts
- Sell products
- Illustrate data or important information
These videos can serve as a fun and engaging marketing collateral that can be deployed on social media channels and landing pages to increase click-through rates, conversion opportunities, and help retain customers.
Only Invest In High-Quality Video Production
Motion graphic videos are a great branding tool that have the potential to capture a user’s attention. Consumers respond when brands tell stories, whether in advertising or marketing.
Hire a video animation company that specializes in motion graphics and creates high-quality animated videos if you are looking to drive business results. At Ripple Animation, we’ve worked with some of the top brands in the world, including Amazon, to create high-quality explainer videos that educate users and help businesses grow.
For more information about how we turn your idea into a high quality, animated video, contact us today!