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Get valuable insights for your marketing videos

Read our blogs to stay on top of trends in the marketing videos space. Each of our blogs has been carefully crafted using insights we’ve gained from making explainer videos, demo videos and corporate videos for global brands.

Explainer Videos

Here’s Why Explainer Videos are Essential for Engagement Banking

Haven’t we all been there? A sales executive from a financial services firm calls us to explain some new offer or facility and within a few moments, we’ve totally lost interest! Today your prospect’s time...
Video Marketing

Banking & Financial Services Firms have embraced video marketing with stellar results!

See the types of videos you can create to convert prospects more effectively. “Video is a useful medium for easily deconstructing a complicated theory, concept or idea.” - Neil Patel, Digital Marketing Guru In the age of...
Video Marketing

What is a Video Sales Funnel: How to Optimize Your Marketing Funnel

When you’re thinking about purchasing a product, what sort of factors affect your decision? Do you spend a lot of time researching various products that might meet your needs, or do you stick with...
Explainer Videos

What is an Explainer Video: 5 Benefits

Explainer videos are a popular marketing tool, reaching users more effectively than traditional marketing efforts, by bringing concepts to life.  More businesses are turning toward integrating video into their marketing strategy, and with good...
Video Marketing

An Advanced Guide to 6 Types of Animation

What is animation? It’s more than just making simple sketches in a book and flipping the pages. Contrary to popular belief, animation is not the process of making images move--animation is the process of...
Explainer Videos

Motion Graphics and Animation: What are the Differences?

In a digital world ruled by CGI and motion graphics, businesses are demanding more sophisticated video production. One of the best ways to improve the quality of animated videos is to incorporate high-quality motion...
Explainer Videos

Startup Explainer Videos: 5 Reasons Your Startup Needs One

It’s becoming clear that online videos are a popular and successful marketing choice. Nearly 75 million people watch videos online daily, reaching more millennials than cable television. More and more businesses are turning to...
Video Marketing

Creating Brand Identity with an Animated Marketing Video

Maintaining a strong and authoritative brand identity is crucial to stay competitive in an online marketplace dominated by large brands. The best ways that brands can compete is by inspiring loyalty among their most...
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