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Get valuable insights for your marketing videos

Read our blogs to stay on top of trends in the marketing videos space. Each of our blogs has been carefully crafted using insights we’ve gained from making explainer videos, demo videos and corporate videos for global brands.

Whiteboard Animation

5 Reasons Why Whiteboard Animation Works

Whiteboard animated videos remain a great tool to engage your potential customers. Here are some advantages of using whiteboard animated videos for your business: The Stats Compared to a typical corporate video with a talking head,...
Video Marketing

4 Innovative Ways of Using Animated Content

Facebook delivers more than 4 billion video streams. People watch over 3 billion hours of videos on YouTube. Video content is becoming the most engaging form of content. But, a boring explainer video is...
Video Marketing

5 Reasons To Use Video Marketing

From 2015 to 2016, video ad spends increased by 30%. By the end of 2017, video ad spends are expected to double. Read on to learn how video marketing can help your brand: A Relevant Video...
Video Marketing

Hey you! The B2B guy! Stop boring your customers. Capisce?

B2B. Business to Business. Businesses catering to businesses. The common assumption is that since your customers are businesses themselves, communication going out to them must therefore be ‘business-like’ as well. Tonality must be brusque,...
Explainer Videos

How Aberdeen Asset Management Made Dry Content Engaging – A Case Study

(Source: Aberdeen Asset Management) To advertise effectively, you have to deliver your message in the most interesting way possible. Obvious, right? But easier said than done when your message is complicated, technical and worst of all,...
Video Marketing

5 Unique Ways of Using Video Content

Research indicates that one third of online activity entails watching video content. Video is now a great way for brands to engage with their audiences in a meaningful way. Here are 5 innovative ways in...
Explainer Videos

Why Your Audience May Be Skipping Your YouTube Ad

Time taken to create an ad - a few weeks or even months, sometimes. Time taken to skip an ad - less than 5 seconds. That sadly is the situation today. Often, all a marketer...
Video Marketing

Style and Substance: How Differing Visual Styles Can Impact Your Video

If you’ve been following our blogs or our social media, you’ll know just how important video is for your business and your marketing outreach. But once the decision is made to create engaging video content,...
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