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Get valuable insights for your marketing videos

Read our blogs to stay on top of trends in the marketing videos space. Each of our blogs has been carefully crafted using insights we’ve gained from making explainer videos, demo videos and corporate videos for global brands.

Video Marketing

Success Mathematics: Increased video production = Improved marketing results

The world is reading less. And watching more. (I realize that I'm asking you to read this blog, which is really counter-intuitive, but bear with me please.) Video is the fastest growing form of content...
Video Marketing

Video Content Marketing Has Become The Most Effective Marketing Tool But How Will You Manage Production Costs?

OK, so you’re ready to jump on-board. Ready for a rosy ride. Not so fast! You’re about to run into your biggest challenge yet: COST. Here are our suggestions to help move your video...
Video Marketing

Why Are Animated Videos Your Best Social Media Strategy?

Notice how Facebook has moved from mostly text status updates circa 2007, to more visual photos+text posts later and now to auto-play videos and GIFs? This pattern clearly shows the shift in the netizens’...
Video Marketing

Reasons Your Customers Prefer Video Marketing

  Videos are everywhere now. The change has happened so fast that people have yet to accept the reality that in future, social networks and websites will be all about moving pictures. Auto-play videos, online...
Explainer Videos

There are many reasons your product needs an explainer video. Here are 10 of them.

  Guess what keeps consumers hooked to your website or social media page? Yup, video. That's why online explainer video is seeing explosive growth. They have boomed in popularity over the past year due to...
Video Marketing

Ten Commandments on how to Maximize Video Engagement

Online video has grown tremendously in the past year. It's less a situation of "Let's create a video" and more a scenario of "We must have a video".  But you, as a marketer, probably...
Video Marketing

Animated videos can animate your profits too

Animated videos can be a great asset for your sales and marketing effort. Why? Well, the thing is that all products and services need to be explained to consumers, and for that an animated...
Explainer Videos

There are explainer videos. And then there are GREAT explainer videos.

Explainer videos can be a huge revenue earner, but only if done well. The obvious question is what separates an ordinary explainer video from a great one? Literally speaking there’s no real 100% hit-the-nail-on-the-head-formula,...
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