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Get valuable insights for your marketing videos

Read our blogs to stay on top of trends in the marketing videos space. Each of our blogs has been carefully crafted using insights we’ve gained from making explainer videos, demo videos and corporate videos for global brands.

Video Marketing

An ode to the death of television

So it’s not a poem. Sue us. On a more serious note however, while the classic television format we knew and loved is dying, video consumption amongst Gen Z (today’s 13-24 year olds) is...
Video Marketing

Turn viewers into buyers

As per industry reports, the top three ways to engage consumer attention are: video, video and… wait for it, video! (Reports say that up to 74% of the content on the internet will be...
Video Marketing

A glimpse into the future of video content

  While marketing made huge strides in 2015 with theories and methodologies like predictive analytics, engagement marketing, and account-based marketing, the biggest step forward was in the case of video. Facebook announced that more than...
Video Marketing

Top Ten Mistakes Video Marketers Make

Video marketing is on of the best digital tools to engage with and influence target audiences. In fact, recent studies say that 70% of all content will be consumed in video form by 2017....
Video Marketing

Video marketing – an underutilized tool in B2B digital marketing

Videos are dominating digital marketing like never before. The use of video marketing on LinkedIn has exploded over the past year. Now, with the launch and support of live video feeds on Twitter and...
Video Marketing

If you take one shot in 2016, shoot a video!

Ads. Flyers. Door to door salesmen. Gone. Dead. Buried. With the advent of high speed internet connectivity sales are being driven online. And since people are online most of the time, what do you...
Video Marketing

Acing Video Marketing

Video marketing is the new success mantra. Today, brands that focus on creating video content are reaping the returns. So should you. However, video marketing is not as simple as producing a video and...
Video Marketing

Understanding Basic Online Video Metrics to Optimize Your Marketing Strategy

Great art belongs in museums. Not in your online video content driven marketing plan. Unless, of course, it’s driving sales. A winning online marketing campaign is not just about aesthetically appealing videos that are...
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