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Get valuable insights for your marketing videos

Read our blogs to stay on top of trends in the marketing videos space. Each of our blogs has been carefully crafted using insights we’ve gained from making explainer videos, demo videos and corporate videos for global brands.

Explainer Videos

Small fish in a big pond? Market your app with an explainer video and be a big fish in a big pond.

Everything has an app. You wanna go partying, there’s an app to tell you where you should be. You want your car repaired, there’s an app for that. Kids’ education? There’s an app. No...
Video Marketing

Top five reasons you may want to change your video animation partner

The demand for video content is growing as if it's on steroids. (Jokes apart, consumer usage of View on Demand (VoD) is expected to double by 2019.) Some sources predict that online video will...
Video Marketing

Use Video. Push Sales.

A picture is worth a thousand words. And a video worth… um, maybe thousands of pictures? Ok. Forget the math. What’s important is that video has an impact. Even on hardened or seasoned marketing...
Explainer Videos

Brand Explainer Videos: Top ten points to consider while selecting your content partner

You have decided to create an explainer video for your brand. Excellent! You’ve taken the first step towards creating new video content for your brand. But don’t breathe that sigh of relief yet. There...
Video Marketing

Yes, you can double your video production. No, you don’t need to increase your budget

Welcome to the future. Here’s the scenario in 2016. Video content consumption is on an exponential rise. It’s creating huge opportunities for companies and their marketing divisions.  Immediately there’s a slew of animation houses...
Video Marketing

An Animated experience of a Lifetime!

  (Smaran Savanal, Animation Director, Ripple Media, sharing his experience on TATSUMI (2011), a Japanese animation feature based on the life and work of the late Yoshihiro Tatsumi, a Japanese Comic Art Legend.) P r o...
Video Marketing

The process involved in creating the Garage Cash video and what you can learn from it!

ICICI Lombard approached us to create a series of marketing videos for their YouTube channel. The brief was to highlight salient features of various products in a humorous way.  A few (ok, not a...
Explainer Videos

Rocket Video Development Diary

So, here’s some information as to what the process for creating effective explainer videos could be. Each case is different. Let’s start with what we did for our own in-house video. You will need...
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