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Get valuable insights for your marketing videos

Read our blogs to stay on top of trends in the marketing videos space. Each of our blogs has been carefully crafted using insights we’ve gained from making explainer videos, demo videos and corporate videos for global brands.

Video Marketing

How To Increase The Storytelling Quotient Of B2B Marketing Videos

Storytelling has always been an essential component of marketing and it's no different for B2B marketing videos. While explainer videos for businesses are often focused on communicating information about products or services, incorporating a...
Explainer Videos

Why Government Organizations Need To Use Animated Explainer Videos For Marketing

Animated explainer videos have become a powerful tool for businesses in recent years, but they are also an effective way for government organizations to communicate with their constituents.  Whether you're looking to educate citizens on...
Explainer Videos

The Secret To Getting More Leads For Your business is Out

As a business owner, you know that generating leads is crucial to the success of your business. The more leads you get, the more opportunities you have to convert them into customers. But how...
Video Marketing

How To Create A Video Marketing Funnel To Improve Your Sales

Video marketing has taken the world by storm and businesses across industries are now using video content to boost their sales. According to a study by Vidyard, 80% of B2B decision-makers prefer watching a...
Explainer Videos

What Is Typography Exactly? And Why Is It Important?

Typography is the art and technique of arranging text in a visually appealing and readable way. It involves selecting the right fonts and sizes as well as creating the optimal spacing to create engaging...
Explainer Videos

Motion Graphics vs Animation

Motion graphics and 2D animation are both popular techniques used in video production. While both share some similarities, they differ in many ways. As a result, choosing between the two for your marketing videos...
Explainer Videos

5 Ways Start up Explainer Videos Boost Visibility and Impact

Explainer videos have become an integral part of a start up's marketing strategy. With the rise of digital media, it’s become easier than ever to reach a large audience with a well-made explainer video.  In...
Video Marketing

How to Use Demo Videos in Your Technical Sales Cycle

If you're in the business of selling technical products or services, you know how crucial it is to connect with potential customers and demonstrate the value of what you're offering. In a crowded market,...
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