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Get valuable insights for your marketing videos

Read our blogs to stay on top of trends in the marketing videos space. Each of our blogs has been carefully crafted using insights we’ve gained from making explainer videos, demo videos and corporate videos for global brands.

Explainer Videos

How To Generate Leads Through Explainer Videos in 2023

According to The Blink Test, visitors stay on a website for an average of just 3 to 5 seconds. If you don't capture their attention in the first 5 seconds, they’re gone!  But hold on....
Explainer Videos

4 Reasons That Animated Transitions in Mobile Apps Are A Must-Have

Animated transitions in mobile apps have become increasingly popular in recent years. They add an extra layer of interaction and engagement to the user experience, making it more dynamic and therefore more enjoyable.  The statistics...
Explainer Videos

How To Generate Leads For Your B2B Business

Generating leads is crucial for the success of any B2B business. In today's fast-paced digital world, it's more important than ever to have a robust lead generation strategy in place to ensure the longevity...
Uncategorized

The Ultimate Guide On Creating ‘How-To’ Videos – With Tips, Ideas & Examples

Here’s the table of contents for Ripple Animations ‘how-to’ video guide What is a ‘how-to’ video  Tips on making a ‘how-to’ video Pros of creating ‘how-to’ videos Steps to creating ‘how-to’ videos Tips to make your ‘how-to’ video a...
Explainer Videos

Why Does a Brand Need An Animated Logo?

The ideas behind the vision and mission of a brand are dynamic and ever-evolving. So when brands try to showcase their vision, mission and brand identity visually through static logos, their audiences could miss...
Video Marketing

How To Repurpose Video Content

The benefits of video marketing are an open secret. Marketers have been seeing significant increases in conversion rates thanks to video marketing for almost a decade. Though there's a plethora of online video content...
Explainer Videos

5 Reasons That Ripple Animation Is Better Than Any Other Animation

A wise man once said, "It's not bragging if you can back it up".  Staying true to his words, this blog lists 5 powerful points which show what factors set Ripple Animation apart from other...
Explainer Videos

Advantages Of Creating Corporate Videos

Content consumption today happens through digital devices rather than via physical formats.  Irrespective of the target audience’s age or preferences, marketers have confirmed that videos are the most effective way to tell compelling brand stories...
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