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Get valuable insights for your marketing videos

Read our blogs to stay on top of trends in the marketing videos space. Each of our blogs has been carefully crafted using insights we’ve gained from making explainer videos, demo videos and corporate videos for global brands.

Explainer Videos

Why does a brand need to have an animated logo? 

People say that a logo is a brand’s silent ambassador.  But today, when the average human attention span is less than that of a goldfish, logos can't remain silent ambassadors. Rather, they must become 'ambassadors-in-motion'. ...
Video Marketing

How to Get Started on Mobile Video Advertising: Beginner’s Guide

The early 21st century has witnessed a smartphone revolution. According to Statista, the number of smartphone users in the world today is 6.65 billion - this means that 83.72% of the world's population owns...
Explainer Videos

6 Reasons To Create An Explainer Video For Your Product Launch

We all know the power of storytelling. Stories that connect are the stories that sell. Explainer videos are a great medium to convey your brand or product stories because they can help you evoke...
Explainer Videos

Why Explainer Videos Are Vital for Banking and Financial Services Firms

Financial concepts and policies aren’t easy for the layman to understand. Marketing teams in the BFSI space need to find ways to simplify their communication so that prospects, clients and employees can understand the...
Explainer Videos

How does the corporate sector benefit from explainer videos?

What are explainer videos? Explainer videos, as the name suggests, are used to explain - a product, a service, a concept, an initiative or a company's performance. Since explainer videos cover a broad spectrum of...
Explainer Videos

8 Ways Explainer Videos Can Elevate E-Learning

What are explainer videos? Explainer videos are short videos which explain a concept, process, product or service. If used for marketing, explainer videos can help viewers understand the key benefits of a brand’s offering. When...
Explainer Videos

4 Popular Types Of Animation For Your Mobile App

What is UI animation? UI stands for User Interface and is an interface through which users can interact with a digital product. Animation is the  process of adding the appearance of  life to inanimate objects through...
Video Marketing

Why Is Working With A Video Partner Preferred

According to a 2022 research report, online videos accounted for over 82% of all consumer internet traffic — 15 times higher than it was in 2017. And now, 86% of businesses use video as...
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