Explainer videos usually work well to garner attention, engage and convert. Videos are known to work because they deploy moving images and sound, engaging the human auditory and visual systems. Gone are the days of using only image or text based content for marketing. The world has moved towards video. And explainer videos for business are the new in-thing for brand communication. If an explainer video doesn’t work as well as it should, there must be reasons!
Here are 9 factors that govern the success or failure of an explainer video for businesses
1. The Concept
It all starts with the idea and the script. If the script isn’t engaging, the video won’t work well. And the idea depends upon the quality of the brief your team creates for your explainer video company. So be very clear when you brief your agency and make sure to provide as many insights as possible.
2. The Execution
Even if you hit upon a great script, you must ensure that the right resources are allocated to your video project – you need a good visualizer and animation director to tell your story well. A shoddy production job on a great script will result in an explainer video that doesn’t stand out or tell your story.
3. The Length
The ideal length for explainer videos for business is 3-5 minutes. Shorter videos from 1-3 minutes also work well in the awareness phase. The ideal length depends on your objectives, your story and how much time your target audience is likely to want to spend watching your video. Videos that are too long could bore the audience and viewers will not even reach the CTA part. Videos that are too short may not be effective in getting your message across.
4. The Hook
Make sure that your video has a wow factor that hooks the audience within the first 10 seconds. It’s easy for viewers to navigate away if you don’t catch their interest immediately.
5. The Details
Don’t get into more detail than is absolutely required to get your message across. Businesses sometimes make the mistake of over-briefing the creative team with a lot of information that’s not needed. Videos are meant to be informative but it’s best to keep them concise to ensure that people watch the whole video.
6. The Target
Understand your target audience and speak in a tone that your audience is likely to relate to. It’s important to be empathetic and be able to put yourself in the shoes of your viewers. Don’t let your personal preferences dictate the tone as well as look and feel of your video.
7. The Visibility
Explainer videos for business should be on the first fold of your landing page or website. If you place your video at the bottom or hidden in the middle, it may get lost.
8. The CTA
An unclear CTA or absence of one will defeat the objective of creating a video. The audience may like and appreciate the video but if it doesn’t end in a clear message that leads your viewers to take a specific action, you won’t get the results you want.
9. Audio Post
Just like in the movies, audio post production is as important as the video itself. Make sure your background music and sound effects help your narrative move forward and engage your audience.
Ripple Animation is the best explainer video company in Bangalore and Mumbai and has created many explainer videos across industry verticals.
We’d be delighted to help you create explainer videos for your business. To know more about how you can boost awareness through explainer videos for business, please reach out to us via email or visit our website and fill out the short form on our homepage.
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There are explainer videos. And then there are GREAT explainer videos.