Buying a home is everyone’s dream, but the process of buying one makes it a nightmare. The only person who can rescue you from this nightmare is a good real estate agent.
73% of homeowners say they prefer listing with a real estate agent who uses videos to sell properties.
In this blog, we explore video marketing ideas which will pave the way for a “GOOD” real estate agent to become the “Go-To” real estate agent.
- Entice buyers with a teaser video
Short video capsules giving a sneak peek into your services will significantly improve the chances of striking a deal with potential clients.
Keep your promo short and engaging with a tinge of emotion to keep the viewer interested.
Promo videos can be easily adapted and shared on several platforms including websites, social networks, blogs and digital marketing campaigns.
- Win trust with a testimonial video
Research shows that a majority of online buyers prefer to view a testimonial video prior to making the purchase decision.
So, request your satisfied clients to record a short video of why they enjoyed working with you. Make these videos as real, free flowing and convincing as possible. These videos can easily be recorded on a smart phone and won’t take your clients too long to create.
Potential clients who watch these testimonials will gain a sense of trust and are more likely to sign you on.
- Steal the show with your profile video
Your best work will only get you so far if you’re only relying on word of mouth. An aesthetically done profile video of your achievements in real estate will increase your reach when you share these on your website, digital platforms and through marketing campaigns.
Elements like data on properties you’ve sold, beautiful images of your properties on sale or sold, and active listings can help you build a strong profile. Breathe life into the information you want to share with prospects by putting all of these elements together in a profile video.
- Be the talk of your town by getting out there
74% of home buyers and 82% of home sellers contact only one real estate agent. This data underlines the importance of strong visibility for a real estate agent.
From starting your own YouTube channel to creating your agency’s pages on Facebook and Instagram to crafting personalized e-mailers, you can build a robust digital media presence to generate leads.
Since videos get strong traction on the digital landscape, don’t limit your video content to YouTube. Pepper your videos across your social media handles and link them in your e-mailers and marketing campaigns as well.
Real estate videos can be based on an eclectic mix of topics like tips for buying a new home, property listings, current trends in the real estate market to interesting DIY videos.
- Leap off the page with explainer videos and trend videos
Explainer videos give your potential clients a look at your services and how they can benefit from using your firm. You can also use video content to build a thought leadership position by discussing industry trends or trending topics in your domain.
Google Trends throws up trending topics pertaining to any industry which you can use when you plan what sorts of videos to create.
For example, if “housing loan” turns out to be a popular keyword on Google Search for real estate, use it to create a super informative and entertaining explainer video. Shed light on different real estate housing loan options and discuss their pros and cons. This marketing material will not only add immense value to your reputation but also set you apart from your competition.
Looking to create ripples in the real estate industry?
Reach out to Ripple Animation, the best animation and explainer video company in Mumbai, Delhi, Bangalore, and Pune for stunning designs, graphics, animations, and videos.
You can have a look at our repertoire of videos to get an idea of how we can help you create explainer videos that will help you grow your real estate business.
Get in touch to see how you can start your video journey!