So, here’s some information as to what the process for creating effective explainer videos could be. Each case is different. Let’s start with what we did for our own in-house video. You will need to see the video on our home page, rippleanimation.com to understand the rest of this blog!
Brainstorming:
To cut a long story short, the idea we decided to focus on was simple – video drives sales. Research has shown that 3 out of 5 people spend 88% of their time on websites with videos. We had to show our potential customers that their business could gain traction by getting a video. The cost of creating a professional, kick ass video, was well worth it.
Objective:
To show people who visited our website, rippleanimation.com that they just had to have a video. Video was no longer a luxury but a necessity.
Look and feel:
1. Preliminary look and feel was carried out.
Initial Treatment: White line art on blue background.
Assessment:
The bluish grey came across as dull and did not provide a good contrast for the white line art. Solution: The blue background was enhanced to provide a better vibe and contrast.
Characters:
1. Line art characters were created to show the Ripple team and a prospective client.
2. Characters were designed to be simple, unique and yet appealing.
Presentation:
1. Figuring out different ways to present a concept. In this case, showcasing a rocket as a product or service. “We would love to get involved so that it takes off in the way it deserves”
Screenplay:
1. An engaging video demands a concise, crisp and seamless screenplay in order to hold the attention of the viewer. We strived to achieve just that!
Editing:
The original video was brutally edited to ensure crisp storytelling. We achieved our objective of reducing the overall length to 60 seconds. The initial compilation was 1:35 minutes! It was indeed heart breaking to cut the cool stuff we had created.
Call to Action:
The ultimate objective of our explainer video was to prompt the viewer to either ask for a quote or send us an e-mail about their requirement. The idea was to keep this step simple and straightforward. The video ends with prompting viewers to fill up the form next to the video on the web page.
