It’s becoming clear that online videos are a popular and successful marketing choice. Nearly 75 million people watch videos online daily, reaching more millennials than cable television. More and more businesses are turning to video marketing because of the traction it’s started to gain.
The need to get your message out there in a creative and cohesive manner is crucial to early startup success. One video format that startups should aim to invest in is explainer videos.
Startup explainer videos allow new businesses to showcase their products and services, as well as tell their brand story.
Here are five reasons to help you understand why your startup should invest in an explainer video.
1. Attention Spans Have Shrunk
With the advent of mobile devices came a shorter attention span. While goldfish have a nine-second attention span, people are down to an astonishing 8 seconds. Marketers would be wise to consider a video content strategy along with their long-form, text based content.
An explainer video enables prospects to sit back and absorb the message your start up needs t to give. Brands without brand recognition, could see significant benefits from using unique marketing collateral that is both creative and informative.
A well made explainer video should be able to engage your prospects and educate them about your product and key benefits in just a minute or two.
Rather than overwhelming visitors with large blocks of text, your digital channels can welcome them with fun and educational videos instead.
2. Explainer Videos Increase Conversions
Data from Hubspot has shown that hosting a video on landing pages can increase conversions by up to 80%.
Explainer videos are a perfect example of an education-based marketing material that builds trust with users and nurtures leads as they interact with your website and other digital channels.
One of the best ways to increase conversion rates is by creating explainer videos for different types of customers at every point in the buyer’s journey.
Professionally produced explainer video can be a cost-effective way for startups to gain traction with prospects, increase conversion rates and sales.
3. Videos Help Build Trust
Explainer videos make your brand more personable by speaking directly to your audience. This visual communication inspires trust and a sense of authority, both of which are critical elements in building credibility for startups.
A fun animated explainer video also enables you to showcase your brand personality by helping you tell your brand story more creatively.
As all marketers know, most sales are not generated at first contact. Having a series of explainer videos to create brand awareness and then to nurture leads can help startups covert more effectively in the medium to long term.
4. Video Is Likely To Improve Your Search Engine Rankings
For startups with new websites struggling to get their websites indexed and ranked quickly, creating explainer videos can be your growth hack to higher organic rankings. Explainer videos are likely to compel visitors to spend more time on your site. Time spent is a signal that search engines look for when ranking websites.
Considering that a majority of search traffic is now mobile and that Google has its own mobile-first index, it’s advisable to create engaging content, like video, that can be easily consumed.
To connect effectively with people on mobile devices, brands need to expand their marketing strategy to include videos. Most users don’t want to spend time reading long paragraphs of text on a tiny screen.
Getting more exposure for your brand can be as easy as swapping text for video!
5. Use Explainer Videos as Your Perfect Sales Pitch
Finally, if your startup is simply looking to craft a sales pitch for new leads that land on your site, then explainer videos can be the perfect medium.
Consider the elements of a good sales pitch and incorporate them into your explainer video. A good sales pitch does the following:
- Establishes a problem
- Offers solutions
- Outlines benefits
- Is concise
- Creates urgency with a call-to-action
Having a successful explainer video is a very achievable goal. Ripple Animation makes creating the perfect explainer video easy and affordable with a variety of services offered to help get your startup noticed. Contact us to see how we can help you grow your business using effective explainer videos.