If you’ve been reading about what we do at Ripple Animation, you already know that creating memorable video content for our clients is all we do. In 2019, you have to stay nimble if you want to keep pace with, or, more importantly, stay ahead of your competitors. Evaluate these video content trends to see where your organization stands. It might be time to make some adjustments to move into the future of video marketing.
Video Marketing Trends You Should Be Following in 2019
As it has in recent years, video will continue to expand in 2019. It is estimated that by 2020, video will make up nearly 80% of all web traffic–that’s nothing to sneeze at. Video content is so powerful, in fact, that it leads to a 157% increase in organic traffic from SERPs. What’s more–placing video on landing pages increases conversion rates for that page by more than 80%. If you aren’t using video to sell your brand, you’re missing out on a lot of opportunities.
Start incorporating these exciting, innovative trends into your marketing materials and watch your conversions increase.
- Live video- live video is expected to be a popular trend for business as we move through 2019. In fact, according to a Facebook report, daily watch time for Facebook Live broadcasts grew four times over, over the course of a year. Live videos allow you to engage with your users, often making them feel as though you are speaking directly to them. Leverage this content to showcase new products or services, offer a tour of your facility or answer questions from users.
- 360 video- these videos deliver a completely unique, immersive experience for your users. Interesting and varied, they’re ideal for travel-related businesses to highlight particular destinations. It is important to note, however, that travel is not the only industry that can benefit from these–360 video is also useful for other industries, including real estate, retail, events and promotions, museums and galleries, car dealerships and more. Investing is easy–you just need a 360 camera such as a GoPro, and decent editing software.
- “Vlogging” for business- pull up a YouTube video and you’re likely to see someone showing you some sort of aspect of their life, be it mundane or interesting. You’ll find these video blogs, or “vlogs” on a range of topics, from a variety of business and personal users. This method is excellent for reaching audiences in an inexpensive way. People love getting an intimate look into your life, or the life of your company as you form a connection with your audience in a way that only vlogging can.
- VR– also known as virtual reality or augmented reality is expected to become more mainstream throughout 2019. Take Lowe’s, for example. The home-improvement company has implemented the use of virtual reality throughout its website to demonstrate certain tasks, like painting a wall, assembling parts, or tiling a floor. Lowe’s even states that people who went through the virtual reality lesson had 36 percent better recall than those who just watched a YouTube tutorial.
- YouTube ads- these are the ads a user must watch at least a portion of before watching their desired content on YouTube. Unlike traditional television ads, YouTube ads cannot be skipped over. This means they reach a wider audience, at a lower cost, to boot.
Whether your business decides to employ one, or all of these tactics will be up to you. However, by implementing at least 1 into your video strategy in 2019, your content will reach a wider audience, delivering a more cohesive, immersive product to your customers. Your competitors are already using video. Contact us to stay ahead of things with awesome video content in 2019, and beyond.