Videos are dominating digital marketing like never before. The use of video marketing on LinkedIn has exploded over the past year. Now, with the launch and support of live video feeds on Twitter and Facebook, and the continued popularity of Instagram videos, videos are a must have for any B2B company.
Brands have already embraced video for B2C marketing but there is still resistance when it comes to B2B marketing efforts. Savvy B2B marketers are now changing course and prioritizing B2B video marketing for 2016. Key marketing metrics prove that video is now the preferred choice for digital marketing communication.
Since modern digital marketer can be skeptical and because they love data, here are some telling numbers:
More than just entertaining brand communication, today videos are used and viewed for serious content dissemination, decision-making and often B2B eCommerce. A recent research report highlighted that more than 75% of senior B2B executives watch industry/work-related videos on business websites once a week. 50% watch business related videos on YouTube. 59% of B2B executives prefer to view videos as compared to reading articles and 65% visit the website after watching a video. Videos increase the click-through rate when it comes to email marketing. Marketers have found videos to be effective for brand awareness and lead generation.
If you want to take the first step and produce your first B2B Video, mail us at firstname.lastname@example.org We understand the B2B space and also have great new client offers. Visit www.rippleanimation.com for more information.