As we ease in 2022 and the economy continues to show signs of strong growth, it’s important that your brand stays top of mind. A great way to stand out and get your message across is through explainer videos.
Below are 8 explainer video trends that can help marketers create engaging videos that help brands convert better and sell more.
1. Educational Videos Trend
The educational video trend is a big one for 2022. If there’s one lesson that Covid 19 has taught us, it is that to thrive in an unpredictable world, businesses need to have a greater online presence and build trust. The best way to build trust is by educating key stakeholders and customers on areas within your company’s expertise. Digital explainer videos have, therefore, now become a popular way to educate people as they are both easy to follow and engaging. Also, since several countries were under lockdown, educational videos and explainer videos became the norm.
Explainer videos in 2022 will be used to simplify complex information and impart training.
2. Mobile Optimized Video Trend
Studies have shown that the digital world is becoming even more mobile than ever before and videos are the medium of choice when it comes to content consumption. According to HubSpot, 85% of businesses used explainer videos as a marketing tool, 8% of video marketers reported that video gives them a positive ROI and 99% of mobile users watched video content on their phones.
Mobile video content continues to remain a strong trend in 2022, so make sure to optimize your animated explainer videos for mobile viewing.
3. Augmented Reality Video Trend
Augmented reality video is gaining popularity and has become a new video trend in 2022. The growing popularity of this technology has led marketers to experiment with an innovative way to connect with their audiences.
With realistic surroundings and computer-generated real-world footage, the augmented reality video trend can prove to be a winning strategy for marketers.
Combining the realistic features of the trendy AR technology with animated explainer videos, some of the best explainer videos companies may be able to deliver a more immersive and interactive experience to your customers. AR videos are expensive, but the results could be well worth it.
4. Whiteboard Video Trend
The whiteboard explainer videos trend has been around for more than a decade now. A whiteboard video is relatively easy to create, cost effective and engaging, making whiteboard animation a trend that’s unlikely to fade anytime soon.
Moreover, these videos are effective when it comes to explaining a product or service as they are reminiscent of the way we are taught in school thanks to our memory of a hand drawing on a black or white board.
From the hand that draws and writes, to the whiteboard that feels exciting and compelling, this explainer video trend that remains strong in 2022, is capable of boosting your sales by engaging and converting your customers.
5. Grainy Textures Trend
The grainy texture explainer video trend adds a nostalgic warmth to our digital advertisements. It makes explainer videos more engaging and attractive.
You might see a grainy texture in the many digital illustrations and animations. This graphics effect has become one of the most significant trends, brought into fashion by the best explainer video companies in the world.
By adding subtle grain to images, animation can be tailored to look more authentic and engaging.
Applying a consistent grain mix to motion graphics, we can also add an effect of real-world textures into flat vector shapes and make visuals look more original.
6. Liquid Motion Video Trend
Liquid motion is one of the most incredible design styles in which the movement of objects is fluid. Liquid motion gives the appearance of a continual movement, and makes for a unique way of ‘morphing’ from shot to shot without any real cuts. This effect helps to draw the viewer’s attention, stick to the video, and motivates a person to watch a video longer since there is less of a defined ‘break’ to switch away.
Liquid motion is a hand-drawn animation and motion graphic trend. This type of graphic is more time-consuming and difficult to produce than vector graphics.
Moreover, it’s more complicated for designers to make any changes and edits in liquid motion graphics after the effect is complete. This effect is frequently combined with bright neon colours that add a part-psychedelic and part-vaporwave style to visuals.
7. Ephemeral Video Trend
Ephemeral videos are videos that are only accessible temporarily – usually for a 24-hour period – before they disappear forever. Made popular by Snapchat, Facebook and Instagram Stories, the quick-fix, limited-time nature of ephemeral video makes it effective, engaging and incredibly addictive.
Ephemeral explainer videos play an important part in video marketing, as they’re a great way for brands to interact and engage with their audiences as well as share community-generated content. Plus, ephemeral videos typically see higher levels of engagement due to their time-sensitive nature.
8. Storytelling Video Trend
Video Storytelling is perhaps the most timeless trend. It’s existed since the beginning of video animations, and is still here, and that’s because all of us love a good story!
The storytelling explainer video trend aims to make your marketing video more effective by using a storytelling approach to deliver your brand’s message.
You can simplify complex concepts, add an impressive look to your videos, grab your audience’s attention and create a memorable brand image through effective visual storytelling.
An exciting story helps marketers to draw the viewer’s attention and spark interest in their brand. It also helps to build a human connection between the audience and a brand as well as increase customer loyalty and trust.
If you need an explainer or marketing video that engages and converts in 2022, visit Ripple Animation and fill out the form on the homepage.