Animated explainer videos are emerging as one of the best ways to increase a brand’s visibility, sales, and conversions. These videos define your product in an impactful manner, making explainer videos a great investment for your business. But with a wide variety of explainer videos available in the market, it gets difficult to choose the one that perfectly aligns with your business requirements.
Deciding on the kind of animated explainer video you need to create, plays a crucial role in your brand’s success. Here are some of the most popular animated explainer videos that might fit your bill.
1. Whiteboard Animation Videos
Whiteboard videos are made up of illustrations drawn on a whiteboard or a white background. These videos can also include character animation to showcase the product or service, making whiteboard videos the perfect choice for companies that want to convey a direct message with a touch of the human element i.e. character animation.
2. 2D Animation Videos
2D animation videos are great at evoking emotions. Though all the characters and scenes of the video are designed in a 2D space, these videos connect well with the audience. 2D animated videos can be funny and creative, helping make 2D animation videos popular. 2D animation videos are a convenient & cost-effective way to tell your story since you can add as many characters, scenes and locations as you need to without significantly affecting your costs.
3. Stock Footage Videos
A stock footage is created by combining several pre-shot and ready-made video clips. These videos clips come at a cost and can be accessed by paying the associated amount to the image bank that owns them. You can easily pick from a wide range of clips through various image banks depending on the story you want to tell. Just make sure that you have a clear picture of the message you want to deliver. You can include a voice over, animation overlays, supers and graphics to tell your story through stock footage videos more effectively. Stock footage videos work well for corporates that want to portray a more serious image and therefore, need to show real people and situations as opposed to animated characters and backgrounds.
4. Live-Action Videos
In live-action videos, real people get in front of the camera to explain an offering or enact a script. Live-action videos help you have a highly personalised engagement with your target audience. Live-action videos make a great impact but these videos are more expensive as they involve elements like locations, casting, directing, crews, equipment, wardrobe, hair & make up etc. Get a live action video if you want to tell a very specific story, show your offices, demonstrate how equipment works and so forth.
5. Demo Videos
Product demo videos show how your product works. Demo videos can also easily be integrated with animated screenshots of your website or application. You can create screenshot demo walk-throughs of your app, website or landing pages.
But in case you have a physical product, you can use product-in-use images or videos to explain your product to the audience.
Explainer videos are the best way to communicate your business messages to stakeholders and thereby drive business outcomes. And that’s why organizations across the globe are shifting to explainer videos to increase customer reach.
You can view some of our explainer videos at Ripple Animation. As a leading explainer video company in Mumbai, we offer animation for business, including corporate and start-up explainer videos.