After being diagnosed with any ailment, patients will immediately want to know more about their medical condition. Earlier, the only way to get information was through meeting and consulting with doctors and medical experts.
However, today patients are able to access detailed information on the internet. Medical information becomes even more accessible and engaging through one of the most popular content formats of our times – videos.
Here’s why medical videos help with patient engagement
1. Patients love videos
Reports have indicated that videos will account for 80% of all internet traffic by 2021. As per a study, one-third of patients watch a video before making an appointment with a healthcare provider. The right video content can help build meaningful interactions between patients and health care experts.
2. Videos simplify technical and complex jargon
Understanding any medical condition involves dealing with and becoming familiar with complicated terms and medical literature. Patients find it hard to overcome this technical barrier. Videos help simplify complex information using visuals in conjunction with a voice over narrative or text to explain concepts and terms. This video for Narikaa is a good example of education videos on gynecological issues.
3. Videos can inform patients on how to deal with medical issues
Medical videos and explainer videos made by pharma companies can go a long way in helping patients understand in a simple manner, how they can overcome a health issue or deal with a particular condition. For example, this nUlta app video explains how people can consult professional counselors for their mental health concerns. While this video for Foreign OPD explains how its COIVD-19 health card makes seeking healthcare easier for patients.
4. Videos ensure greater clarity than other forms of content
When pharma companies and medical experts share videos on their websites, they help in increasing the dissemination of crucial information. These videos can help prevent patients from taking the wrong steps.
Finally, remember that creating an effective medical video requires a strong partnership between medical experts and the explainer video company. This collaboration ensures that technical terms and concepts are effectively translated into simple messages that patients can easily understand.
At Ripple Animation we have worked on many pharmaceutical explainer videos and medical videos as well, enabling healthcare and pharma companies to truly facilitate patient engagement.
We’d be delighted to help you create an explainer video for your business. To know more about how you can drive business results through pharmaceutical explainer videos, reach out to us via email or visit our website and fill out the short form on our homepage.