4 Reasons That Animated Transitions in Mobile Apps Are A Must-Have

Animated transitions in mobile apps have become increasingly popular in recent years. They add an extra layer of interaction and engagement to the user experience, making it more dynamic and therefore more enjoyable. 

The statistics below show that animated transitions in mobile apps have a significant impact on user experience.

• A study by Google found that users were more likely to return to an app if it had visually appealing animations. 
• According to a survey by UserTesting, 63% of users reported that they find it easier to understand the interface when there are animations.
• A report by the Nielsen Norman Group found that users were able to complete tasks faster in an app with animations compared to one without them. 
• Research by Microsoft showed that users are more likely to remember where they are in an app with animated transitions compared to one without animated transitions. 
• A study by Localytics found that apps with animations were rated higher by users in terms of overall design and user experience compared to those without animations.

By now you know that animated transitions in mobile apps are no longer a luxury! Here are four specific ways in which they can help your users as well as your business.

1. Improved User Experience & Navigation – Animated transitions can improve the overall user experience by making navigation between screens smoother and more intuitive. Improved navigation can lead to increased user engagement and customer satisfaction.
2. Enhanced Brand Recall – The use of animations in mobile apps can help to enhance brand identity and brand recall. Nicely done animated transitions or animations can help to differentiate your app from competitors and make it more memorable for users.
3. Increased Engagement – Animated transitions can increase user engagement by making the app more intuitive and interactive, leading to increased app usage and loyalty.
4. Added Functionality – Animations can also be used to add functionality to your app. For example, you can indicate loading progress or provide feedback on user actions through an animated bar or animated graphics. 

If you’re looking to create animated transitions for your app, work with Ripple Animation, the best animation company in Mumbai, Pune, Bangalore, Delhi to bring your vision for your app to life.