The Coronavirus pandemic and subsequent lockdowns have impacted lives worldwide. Whether you are an executive, employee or an entrepreneur, you’ve most likely had to adjust your life to the ‘new normal’.
In the midst of this upheaval, Animated Explainer Videos have emerged as an excellent tool to help businesses across industries overcome marketing challenges and boost growth.
Here are 4 tips on using animated explainer videos to grow your business during COVID-19 times.
1. Disseminate Branded Information About Staying Safe
During this pandemic, keeping abreast of the latest medical developments and following safety protocols are critical. Producing animated explainer videos with engaging visuals on how to wash one’s hands, how to practice social distancing and other crucial information about COVID-19 can help educate people across age groups and education levels.
Since people love to share video content that they find interesting on platforms such as YouTube and Instagram, your animated explainer videos can lead to rapid dissemination of your branded content.
Remember to add your logo to these videos to help generate good will towards your brand.
2. Continue To Create Video Ads While Staying Safe
Coronavirus lockdowns have brought a sudden halt to all live action shoots to ensure that social distancing norms are maintained. However, this hiatus should not prevent your business from creating engaging video ads.
Video animation ads are the perfect tool to use as they not only boost retention and conversion rates but can also be created at any place and at any time. And the best part? Animated ads are usually not as expensive as ads that are shot live but still have the potential to be equally engaging, if done right.
3. Communicate More Efficiently With Your Employees
Working remotely can have its downside. Your employees may feel isolated and lonely without their regular interactions. Fun and memorable animated videos are just the way to boost motivation and communication with your staff.
Be it a motivational message, a business milestone or even a business-related announcement, video animation is the perfect way to break the boredom and connect more effectively.
4. Enhance Your Marketing Campaign
According to Hubspot, the percent of businesses that have begun using videos as a marketing tool has risen from 63% to over 80% in the past year. Animated explainer videos help your target audience retain your information more effectively than static content, helping them make buying decisions. Use an animated explainer video in each of your marketing campaigns for higher engagement, conversions and sales.
Explainer videos help convey brand messages in a meaningful, enjoyable way while also allowing for cost efficiency and quick production.
If COVID-19 has disrupted your business and you want to up the ante in terms of your marketing efforts, work with Ripple Animation, the best explainer video company and start seeing real results.
Ripple has been awarded the best B2B agency in India by renowned reviews and ratings platform, Clutch.
Have a look at our work and contact our team for a complimentary consultation with our video experts– we are eager to help tell your brand story!
Also Read:
5 ways in which you can plan for success in a post-lockdown world
6 Ways In Which You Can Revive A Start-up After The Lockdown