YouTube is a hit with viewers and that also makes it a great tool for advertisers. Wherever viewers congregate, advertisers are sure to follow. Advertisers allocate their marketing budgets to Youtube after studying the many statistics that YouTube provides to enable decisions on budget allocation.
Have a look at these statistics to help you decide whether you too should consider adding YouTube videos to your media plan.
10 statistics that will show you why you should choose YouTube as your video marketing medium
1. 2 billion active users and a billion hours of view time daily
These numbers are huge. At 2 billion active users, YouTube has almost 1/3rd of humanity on its platform. And these numbers are growing daily. YouTube has immense influence over netizens as it is their go-to choice as a video platform. As a social media platform too, YouTube is almost always in the advertisers’ plans.
2. Users spend 16 minutes and 36 seconds on YouTube on an average daily
That’s more than enough time to be exposed to multiple ads. Even if the users skip your ad, they still see the first 5 seconds. And if your video can get the message across in 5 seconds or less, then you can still get great brand visibility.
3. 70% of view time is on mobile
As with e-commerce, mobile is the king on YouTube too. Most users today prefer to browse the net on mobile for convenience and on-the-go viewing. The YouTube mobile app is also well designed and makes for a great experience. The app serves ads in a manner that’s non-intrusive but also visible enough that people notice them.
4. ‘How To’ content is a very popular category
Apart from comedy, music and entertainment videos, the ‘How To’ category of videos does very well. Brands can teach viewers about their products, procedures and disseminate information about their category. People are often looking to learn on YouTube.
5. Premium ads boost recall and purchase intent Ads placed on YouTube Select, which offers content packs called lineups, drive a 112% increase in recall rates and a 53% increase in purchase intent.
6. 90% of shoppers discover products and brands on YouTube
YouTube plays a major role in the early stages of the buying cycle. It’s not used just for entertainment but also as a research tool. People view YouTube videos related to the products/brands they want to buy before purchasing.
7. 68% of users decided to buy or not based on YouTube videos
People also view YouTube at their final decision-making step in the purchase cycle. They look for comparison videos, review videos and testimonial videos at this point.
8. Relatable videos are 60% more important than high production quality videos
Even if you don’t have large budgets, you can still make videos that drive business results. All you need to do is talk about topics that your target audience wants to know about. You don’t need high production values or big budgets.
9. The ideal video length is 10 minutes
The video length also depends on the type of content that you’re sharing. If you are sharing explainer videos that do a good job of explaining within 3 minutes, then that’s all you need. But users are willing to watch longer videos such as instructional videos too.
10. YouTube Mobile ads are 84% more likely to be seen than TV ads
You get a bigger bang for your bucks on YouTube mobile ads as compared to traditional TV ads since these ads are much less expensive and can be targeted very specifically to users you need to reach.
Ripple Animation is the best explainer video company in Bangalore and in Mumbai and has created many video marketing campaigns across industry verticals.
We’d be delighted to help you create your video marketing strategy. To know more about how you can raise the level of your video marketing through explainer videos for business, reach out to us via email or visit our website and fill out the short form on our homepage.
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