In this new age of limited attention spans, where there is a video, there is a way! As per recent statistics, 87% of video marketeers have reported that videos gave them good returns on their marketing budgets.
But it all comes down to how you use animated and other videos for business. Here’s what you need to know:
1. Understand Your Audience
How does your TG look at life? What are the things that concern them? It’s crucial for you to have an understanding of their outlook. You can then align your communication with their concerns. This video for Sproutt builds its narrative on the clear understanding that while young employees take care of their health, they struggle to navigate the intricacies of buying the right kind of insurance.
2. Show Don’t Tell
A run of the mill animated video for business will simply showcase product features. But a great explainer video for startups will show your TG exactly why they should be excited about your offering. For instance, this video for Porter doesn’t discuss any technical details. Instead it cleverly demonstrates why the TG no longer has to worry about unreliable logistics partners.
3. Go Social
Going social, doesn’t mean simply posting your explainer video on social media platforms. It means that your animated videos for business should be tailored to the expectations of audiences across different platforms. For example, this video explaining the technical details of Taal Technologies’ solutions is great for LinkedIn marketing. But a more engaging and crisp video would be better suited to platforms like Facebook and Instagram.
Also, think about creating vertical videos, short GIFs, live videos and other trending formats for your social media channels.
4. Consider Different Formats
You can explain your offering by creating a whiteboard animation video or a 2D animation one and that’s what many businesses have done. But there are many other video formats that are also worth considering. Video formats like customer interviews, product unveilings, product use scenarios and more, offer different ways of engaging with your audience.
Remember that each video format helps you fulfill different marketing objectives and relate to your TG in different ways.
5. Partner With The Best Explainer Video Company
Choose your explainer video company with care! Yes, there are many reputed animation video companies in Mumbai, Pune, Bangalore, Delhi and other metros. But there are also many explainer video companies out there that quickly churn out content that does not meet your expectations.
So, make sure that you partner with an explainer video company that has a strong body of work, an experienced team and a robust process.
At Ripple Animation, we have developed an integrated approach to video creation. With over a decade of industry experience, our professional team guides you through each stage of the process – from scripting and storyboarding to final video creation.
Reach out to us to know how we can help you create the best possible explainer video for your company and we’ll guide you through the details!
Also Read –
Startup Explainer Videos: 5 Reasons Your Startup Needs One
How Start-ups Can Benefit From Creating Affordable Animated Videos
6 Ways In Which You Can Revive A Start-up After The Lockdown