We all know the power of storytelling. Stories that connect are the stories that sell. Explainer videos are a great medium to convey your brand or product stories because they can help you evoke emotions, simplify concepts, engage your audiences and present your data in an easily understandable visual format.
When you launch an offering, you need to find the best ways to garner your audience’s attention. Many studies have shown that when people see a play button, they are more likely to click on it than if they see an image or plain text.
If your explainer video has a strong hook at the beginning, it’s likely that people will continue to watch your video and you will be able to get your message across. Most social media platforms are perfectly poised to help you explore video marketing since their algorithms favour video as a format.
Here are 6 reasons that will show you why you need an explainer video for your product launch:
1. Evoke emotions with your explainer videos
Explainer videos use motion graphics, characters, music, voice-overs and a relatable story to get messages across. This combination works wonders when it comes to evoking emotions and helps increase brand recall. The powerful associations built through a well-made explainer video help drive customer loyalty and increase brand awareness. A video helps personalize the interaction with the brand, increasing conversions and boosting sales.
2. Pack a punch with your videos
People’s attention spans on digital media are not the highest! They navigate away from content that doesn’t engage them within the first 3 seconds. Explainer videos, with an impactful beginning, can help hook your target audience and then deliver a power-packed message in just a couple of minutes. The short and concise narrative made possible by explainer videos can convey key product benefits in an easily digestible format.
3. Delve into the finer points with your explainer
Explainer videos not only help you to show off your cool product features visually but also allow you to disseminate deeper information in an engaging way. For example, you can zoom in, add graphic overlays, use icons and supers and more to tell your story. The more creative your video, the more likely it is to resonate with your audience. When a video resonates, it’s usually absorbed and retained as well!
4. Subtly nudge viewers into taking action
Most people don’t appreciate persuasion or hard sales. If a brand appears too pushy, it could alienate audiences. Videos are a great medium to subtly nudge prospects to consider your offering.
5. Give your target audience shareable content
Videos are easy to share and people prefer to share videos as compared to other formats. Video sharing is encouraged by almost all digital platforms, making videos an ideal medium to spread your message to a wide audience. Below are some ways in which you can leverage your video.
- Product launch emails
- Company website
- Company and guest blogs
- Social media platforms
- Digital ads
6. Take advantage of a budget-friendly format
Explainer videos are not as expensive as videos that are shot live. They don’t require extensive set-ups, actors, crews, equipment, lighting or locations. An explainer video can be produced on one computer – all you need is a powerful story, compelling graphics and impactful music. Brands can, therefore, create multiple videos for a single product for different audience segments or for different occasions (e.g. festive seasons). Gone are the days, when one video was created for all types of audiences.
But wait, you need to find an experienced partner with a stellar track record to ensure that your product launch explainer video meets your business objectives.
Enter Ripple Animation.
Ripple Animation has created several launch videos for global brands and is the best explainer video agency in Mumbai, Delhi, Bangalore and Pune. Ripple specializes in explainer videos that creatively communicate the brand’s message or product’s specialties in a crisp, concise and engaging manner. Ripple’s experienced team is well-versed with the latest trends in the industry and delivers a video that more than meets client’s expectations.
Contact Ripple Animation to begin your video marketing journey!