Content consumption today happens through digital devices rather than via physical formats.
Irrespective of the target audience’s age or preferences, marketers have confirmed that videos are the most effective way to tell compelling brand stories and evoke emotions. Videos are engaging, internet-friendly, versatile and most importantly, appeal to a wide range of audiences.
Over the last decade, videos have become popular when it comes to consumer-centric marketing. Thanks to the success of B2C video marketing, businesses have started using videos in other areas like B2B marketing, investor pitches, stakeholder presentations and employee onboarding.
Corporate videos have also recently come to the fore. Corporate videos are created to generate awareness and engage different stakeholders – from clients and employees to partners, vendors and even the government and media.
A corporate video can be used to highlight the value proposition the company provides, showcase the vision, mission and culture of a company, give details on processes or policies that lead to sustainability, efficiency or savings and much more.
Corporate videos can be created to showcase any aspect of the company that management considers important.
Examples of types of corporate videos are:
- Brand awareness videos
- Company profile videos
- Thought leadership videos
- Testimonial videos
- Onboarding videos
- Event videos
- Sustainability videos
Corporate videos pack in several benefits:
1. High Engagement
Over 80% of content on the internet is video content. Studies have shown that videos help capture viewer attention and help them retain information. Online users engage with videos more than they do with text or images. Humans are wired to respond positively to content that is visually rich and that engages the auditory sense along with the visual sense.
Motion graphics or other engaging visuals augmented with music and supers have the potential to leave a lasting impression. So, think about how you’d like to influence your stakeholders with your corporate video before getting into script writing and production.
2. Improved SEO
Search algorithms have evolved. Traditionally known to rely on text-based content such as blog posts and articles, SEO today gives higher weightage to video content than to text based content. An impactful video with a high click through rates, engagement and shares ranks better on SERP than textual content.
A website with a video on the landing page has a higher chance of ranking on the top of the search results page than a page without a video. Your corporate video should ideally be in the first scroll of your landing page so that visitors get an intimate look at your company upfront and spend more time on your page, leading to better search engine rankings.
3. Rich content
Videos offer richer content than other content distribution formats; they tend to pack a punch! You can convey more information through a short video clip than you can using reams of words or images. A well made corporate video could go a long way in engaging your prospects, clients and employees. They would much rather watch than read.
4. High Shareability
All else being equal, videos are more likely to go viral than other forms of content in this digital world. It’s unlikely that a blog, for example, goes viral. Viewers prefer to share video content with their networks and are not shy about hitting the share button if they see a video worth watching. Creating a corporate video that’s informative or motivating can be a great start to creating awareness about your business.
If you’re thinking about creating a corporate video for your company or brand, Ripple Animation is your go-to corporate video production agency. With offices in Mumbai, Delhi, Bangalore, and Pune, Ripple Animation has been awarded as the best video agency several times.
Ripple can help you create a best in class corporate video that suits your requirements and budget. Our expert team is well-versed in contemporary styles, the latest animation formats and design trends, helping you create a video your audiences will love.
Get in touch today!