Explainer videos have become an integral part of a start up’s marketing strategy. With the rise of digital media, it’s become easier than ever to reach a large audience with a well-made explainer video.
In this blog, we will discuss five ways in which explainer videos can boost visibility and create an impact for your startup.
1. Explain Your Product or Service In An Engaging Way
An explainer video is an effective tool to explain a product or service to the target audience in a easy-to-understand manner. The use of visuals and animations along with a voice over or supers in an explainer video makes it easier for the audience to grasp concepts and understand the benefits of an offering. This video is a great example of how a fintech start up used an explainer video to tell their story.
2. Builds Brand Awareness
An explainer video can help to build brand awareness by creating a consistent message across all marketing channels. The video can feature the company’s logo, tagline, and other elements that are essential to building brand recognition. Here’s a great example.
3. Boosts Conversion Rates
Explainer videos are a great way to increase conversion rates as they can provide a more engaging and interactive experience for the audience. People can’t help but click on a play button with an interesting thumbnail. Your explainer video can help to convince the audience to take the desired action, whether it’s making a purchase or signing up for a service. Don’t forget to add a call to action at the end of your video.
4. Improves SEO
Explainer videos can help to improve a website’s search engine optimization (SEO) by increasing the amount of time visitors spend on your site. This increased time spent on site, in turn, can lead to a higher ranking in search engine results and higher visibility for the company. Explainer videos are usually one to two minutes – which means that if you keep your video in the first fold and have an interesting thumbnail along with a hook in the first few seconds of the video, your audience will complete the video. So, you have them on your site for at least a minute!
5. Stand Out from the Crowd
In today’s highly competitive market, it’s important for startups to stand out from competition. An explainer video can help to differentiate a startup and can also add credibility, making it more memorable in the minds of the audience. Here’s a video that audiences enjoyed and remembered.
A great example of a startup that has boosted visibility and created an impact through the use of explainer videos is Dropbox. The company created a simple and engaging explainer video that clearly explained the benefits of its cloud storage service. This video helped to quickly establish Dropbox as a leader in the field and increase conversion rates.
So, why not consider making an explainer video for your startup today? Not only will it help you reach a wider audience, but it will also make your message more memorable and engaging. Plus, it’s a fun way to showcase your brand and bring your product or service to life! Remember, a well-made explainer video can be the difference between being lost in the crowd and standing out from the competition.
If you’re looking for an explainer video company, Ripple Animation is the top animation company in Mumbai, Delhi, Pune and Bangalore. Reach out for a quote today!