Animated explainer videos are becoming an increasingly important B2B marketing tool. However, companies still hesitate to use them because videos are perceived to be expensive and resource intensive. There is also a level of uncertainty about whether the final video will meet the quality benchmark.
So here’s an attempt to demystify video marketing and help you understand why videos are so important for B2B marketing and how you can get B2B video creation right.
Use The Information In The 4 Points Below As You Think About Your Video Strategy
1. Listen to the data
A recent report by Hubspot suggests that 96% of B2B companies use videos in their digital campaigns. 73% of these are already reporting excellent ROI results. Reports show that 87% of video marketers used videos to increase traffic to their website. Other data also shows that 80% of video marketers used videos to increase their sales. So it’s clear that now more than ever before, B2B explainer videos need to be a part of your marketing strategy.
2. Engage with different stakeholders
B2B videos can help you effectively engage with different stakeholders. For example, a short 30 second to 1 minute promo video can help prospects understand why they should choose your offering over that of competitors. For example, this video for HDFC Bank, clearly shows how the product can benefit organizations.
And then to help your clients get a detailed understanding of your offering, you can have longer videos that explain exactly how your offering works. This video for Darashawis a great example of how a payroll processing system works.
Additionally, B2B explainer videos help showcase your unique approach to business. Like this video for Vector Consultants that dives into details about the Theory of Constraints.
3. Use the power of digital
Let’s face it. Today’s audience simply has too many distractions. A static post or simple brochure has only a small chance of keeping your audience engaged.
In comparison, a well-made explainer video can help you grab a viewer’s attention on all your digital platforms. Hubspot reports that social media posts with videos have 48% more views than other posts and that visual content increases engagement by 65%.
Data also indicates that digital marketers generate 66% more leads each year if they include video content. You can leverage B2B platforms like LinkedIn to show video ads that will resonate with the people you are targeting.
4. There’s a story to every offering
Animated explainer videos are able to create a compelling and engaging story even for the most complicated or unique offerings. For example, this video for Frieghtwalla explains how they automate every stage of cargo management, making it much easier for logistic managers to get the best pricing and track their cargo.
Finally, remember that while a video is certainly an essential B2B marketing tool, it can only be effective when you work with the right explainer video company. At Ripple Animation, we’ve worked with many organizations ranging from global brands to startups. Each time, we’ve helped them drive business results by leveraging the power of animated explainer videos.
We’d be delighted to help you create an animated explainer video for your B2B marketing plan. To know more about how you can benefit with a video strategy, reach out to us via email or visit our website and fill out the short form on our homepage.