Are you working to promote a small business? If the answer is yes, then the advantages of using video marketing are considerable. Video marketing can do wonders when it comes to boosting sales, growing brand reach and increasing conversions. Video marketing is simple, affordable and also allows for a veritable explosion of creativity.
The saying goes that a good sketch is better than a long speech. In no other sphere does that proverb ring truer, than in video marketing. Studies show that well made marketing videos can increase a company’s reach and also engage and convert prospects more effectively than any other form of marketing collateral.
Here are some statistics that will tell you why every small business should invest in video marketing:
- 54% of consumers want more video content from the brands that they follow.
- 92% of B2B customers watch online videos before making a purchase decision.
- 76% of marketing professionals include video marketing as part of their overall digital strategy.
What are the main benefits of using video marketing for your small business?
- People prefer to consume video content as compared to text based content when it comes to learning about a brand, product or service. Therefore, a catchy explainer video is a great way to attract the attention of your target audience. Since videos use both imagery and audio to tell a story, viewers can absorb your message easily. Videos also pack in more information in a shorter time frame than text based content does. If viewers like your offering, they may even opt to share your video.
- Videos can help your small business rank higher on search. 75% of users never venture beyond the second page of a Google result, so adding video to your content can help push your small business to the top.
- Videos are shown more frequently on social feeds than other forms of content. Platforms like Facebook, Twitter and Instagram have algorithms that can help attract the right prospects for your offering, but it definitely helps if you have the kind of content that will catch the viewers attention. The right type of marketing videos can significantly boost your reach and grow your business.
- Mobile users are an ever-expanding demographic. By 2026, the number of mobile users is predicted to grow far beyond 3 billion worldwide. And people are watching more and more video content on the go… so making videos part of your marketing mix is no longer just a luxury.
- Video marketing influences the way people perceive your product. Those who visit your landing pages and watch a product explainer video there are 64% to 85% more likely to make a purchase than after reading text.
Some of the most effective video types include:
- Demo videos– short, education videos which show how your product or service works.
- Explainer videos – these videos help explain a product, service, process or concept using visuals, often in conjunction with a voice over and music.
- Educational and ‘How-to’ videos – are a good way to instruct an audience on how to perform a task, assemble a product, conduct a process or use a service.
- Customer testimonial videos – are used to build trust in a brand or offering. They show how your clients have benefited from your offering. Prospect often watch testimonial videos before make the purchase decision.
Video marketing, if done right, can play a critical role in expanding your small business by increasing reach, customer engagement and conversion rates. If you need an explainer video that helps drive results, get in touch with Ripple Animation, the best explainer video company in Bangalore, Mumbai, Delhi and Pune.