Lockdown is not over. It is, unfortunately, an ongoing affair in these uncertain times! We have no idea when what we knew as ‘normal’ will return and so, in this ‘new normal’, we have to do what we can to keep our video marketing efforts going.
We cannot organize commercial shoots easily, as a shoot requires a large crew and too much extra preparation – Covid-19 testing, sanitizing, following protocols and so on. Social distancing is also an issue. Explainer Videos are an effective way out!
1. Movies Have Suffered, But Animation Has Thrived
Movie productions worldwide have either completely halted or become highly staggered. But what has not suffered and has instead even thrived, is the production of animated films. Animated films are made on the computer, with a small crew that can easily be socially distanced or even work remotely. The same goes for business explainer videos.
2. No Need To Downgrade Your Video Communications To Static Media Or Text
There’s no need to put out boring image ads just because it has become harder to shoot videos and films. You don’t need to go back to explaining your product or service through a PPT, Word or PDF document! You can still get the benefits of video communication for your ads and corporate films through animated explainer videos.
3. The Silver Lining In The Pandemic
Once you start relying on animated explainer videos, you will see the cost-effectiveness inherent in explainer videos vis-a-vis expensive live shoots and other types of videos. You will get a glimpse of just how affordable and effective explainer videos are! Not only will explainers enhance your brand communications, but will also help you save big.
4. The Ideal Choice, Not The Second Choice
Explainer videos offer a variety of styles, from motion graphics to whiteboard explainer videos, and from animated to text-based explainer videos. Your prospects and customers have limited time and attention spans, now more than ever, and are also being bombarded by an increasing number of ads. Explainer videos are the easiest way to create content that entertains and informs, sells and convinces!
5. No Need To Travel Or Commute
You don’t need to physically attend a pre-production meeting before getting your explainer videos made. You don’t have to wait for weeks to be able to get a look at the rushes. You can order and review the work remotely, getting real-time updates as the frames develop on a computer. A strong creative brief is all a good explainer video company requires to hit the ground running.
Ripple Animation is the best explainer video company in Mumbai and Bengaluru and has created many Explainer Videos across industry verticals.
We’d be delighted to help you create an explainer video film or video ad for your business. To know more about how you can boost awareness through an explainer video for business, please reach out to us via email or visit our website and fill out the short form on our homepage.