Haven’t we all been there? A sales executive from a financial services firm calls us to explain some new offer or facility and within a few moments, we’ve totally lost interest!
Today your prospect’s time and attention spans are more limited than ever before. In this new world, financial services can be boring and complicated for most people. And that’s where BFSI explainer videos are changing the game. With this powerful marketing tool, marketers in BFSI can truly become experts at engagement banking.
Here’s what you need to know:
Leverge the magic of the medium
As an audio-visual medium, animated explainer videos do a great job when it comes to constructing a narrative that keeps a viewer engaged from start to finish. Custom BFSI explainer videos make it easy for financial institutions to easily present different facets of information to their customers. These explainer videos create easy to understand analogies that simplify complex information.
BFSI explainer videos can help explain basic BFSI offerings such as how to open an account, making withdrawals, making insurance claims etc. For instance, in this BFSI explainer video for ICICI Prudential, we clearly conveyed the ‘Immediate payout on diagnosis’ message in a crisp and clear style. We worked on the insight that most people felt that getting documents together to get a claim approved was time consuming and stressful. So, we simply showed people that the claim payout would take place upon diagnosis – no extensive paperwork needed!
Product explainer video
Product explainer videos can also convey key benefits and essential information of new financial offerings in a simple, and effective manner! This BFSI explainer video for ICICI Lombard uses humour and an engaging storyline to clearly showcase the benefits of their ‘Garage Cash’ product. We created a series of videos for several of the company’s products using the same family of characters while maintaining a humorous stroryline. These BFSI explainer videos were used on landing pages, on the website, in e-mail campaigns and across social media.
The distributor’s guide
Ensuring accurate and standardized flow of information through a network of distributors is extremely important for every BFSI company. Creating training explainer videos can make your sales teams and distributors more effective since they can now retain key information more easily and can access these videos as and when they need to refresh their memories. This BFSI explainer video for Franklin Templeton clearly explains important features of the new and improved SIP product to distributors. How? By simply comparing a car journey to the nature of the financial offering!
App explainer videos
BFSI firms can successfully increase app usage with BFSI explainer videos that help customers understand benefits and showcase the convenience of these apps. For instance, this app explainer video helps customers understand the most important features of the Zambala Stocks App and shows them why they should download it.
Employee engagement videos
Employees are important stakeholders for a bank. Engaging meaningfully with this stakeholder becomes easier with BFSI explainer videos. These can be used for training staff and helping new employees understand important processes. This BFSI explainer video, makes it extremely simple for employees to understand the bank’s new flexi compensation structure.
Choosing the right explainer video company
We’ve created BFSI explainer videos for clients across Mumbai, Delhi, Bangalore and Pune. With unmatched domain knowledge, we might even go so far as to say, we’re the best BFSI explainer company in India. But enough said, judge for yourself! Here’s a link to a sampling of the BFSI explainer videos we’ve created over the years.