Brand storytelling has emerged as a powerful tool to engage with, inform and convert customers. Today, businesses need to create interesting stories to better connect with their audiences. A relatively new way of storytelling is through logo animation.
In this blog, we’ll explore the impact of logo animations and how they can elevate your brand narrative. Once you create your logo animation, you can use it on many platforms – websites, landing pages, apps and also as intros to your marketing videos.
Before diving into the benefits of logo animations, let us tell you what exactly a logo animation is. A logo animation is a dynamic representation of your brand’s logo. Instead of being static, your logo comes to life, creating a memorable and engaging visual experience for your audience.
Logo animations are captivating and serve various purposes:
Brand Recognition: A well-crafted logo animation can make your brand more memorable.
Storytelling: Animations have the power to convey emotions. Static logos are limiting when you need to create an engaging brand narrative.
Engagement: Animated logos capture and retain viewer attention.
Professional Image: A dynamic logo shows that you’ve invested in your brand’s image and that you’re committed to delivering quality.
The examples below will show you how well-known companies have leveraged logo animations to enhance their brand story.
Google
Google is known for its playful and ever-changing homepage doodles. Google often celebrates special occasions, historical events or famous figures with these animations.
Apple
Apple’s logo animation is simple yet effective. The iconic apple, with a bite taken out of it, has been synonymous with the brand since inception. Apple uses subtle logo animations in their product launch events and commercials. The way the logo glows, spins, or shape shifts conveys the idea of transformation and innovation.
Intel
Intel’s logo animation is instantly recognizable to anyone who has used a computer powered by an Intel processor. The swirling sound and animated “Intel Inside” logo conveys a sense of power and energy, reinforcing the brand’s reputation for performance and innovation in the tech industry.
Microsoft
Microsoft’s logo animation reflects its commitment to accessibility and inclusion. The four color blocks in their logo come together to form a window, signalling a window of possibilities.
Samsung
Samsung’s logo animation has evolved over the years. In its current form, the “Samsung” text appears to shimmer and come to life when starting up a Samsung device. This animation not only captures the essence of a dynamic tech company but also showcases the brand’s commitment to modernity and innovation.
The much loved brands mentioned above are using logo animation and so should those businesses that need to build a memorable brand. If you need an engaging logo animation, Ripple Animation is your go-to company.
Ripple Animation stands out as the best logo animation company in India with a strong presence in Mumbai, Delhi, Bengaluru, Pune and Hyderabad. The Ripple team understands the importance of tailoring animations to reflect your brand’s personality and has a stringent process to get your logo animation right!
Are you ready to transform your brand narrative with a cool logo animation or an explainer video? Visit Ripple Animation today!
Also Read –
Why does a brand need to have an animated logo?