Usually days! That’s it!! There are no long-winded pre-production, production and post-production stages in creating an animated video ad or an explainer video. There’s a simple and seamless process to move you through each stage of creating your animated video. Explainer Videos are created on the computer and don’t require studios, and so, they are fast and cost-effective.
All it takes is 5 simple steps.
Step 1 – Your Creative Brief
A good explainer video company will provide you with their standard briefing document. Fill it out as best as you can and have a call with their team. Your video company will then show you reference videos and past work. They will also help you choose an art style that will resonate with your customers.
Step 2 – The Script
You will be kept in the loop at every stage of the video-making process to ensure that the final video meets your requirements. It all begins with a script. A script is usually written in an Audio-Video (AV) format where what will be seen and heard during each cut or scene is explained in detail. You will easily be able to read this text document and get an exact idea of the vision that the explainer video company has for your video. And this stage is also the best stage to ask for any changes you may need. The changes can be made quickly and the revised draft will be sent back to you. Once you are satisfied with what is on paper the next step of visualization will commence.
Step 3 – The Visual Treatment
Your explainer video company will then present art-style options and keyframes. These frames will give you a clear idea of how your video production company is envisioning your video. It is OK to make changes at this stage as well as nothing has been custom designed for the project yet. Your video agency will now create a PowerPoint presentation of every single scene in your video. You can give precise and consolidated feedback at this point. The video production company will implement your changes. Once you approve the scenes in the PowerPoint, animation can begin.
Step 4 – First Draft Of Video Without Sound
The task now becomes easy for a team of skilled animators and video editing artists. They can work quickly to produce the entire explainer video. Editing and making changes at this stage is hard and that’s why care is taken in the first three stages to align the vision of the creative team with your vision. At the animation stage, there is little scope for miscommunication in any case. Making changes at this point might push forward the final delivery date.
Step 5 – Final Cut With Audio
The final video will now be synced with the voice over and music and sound effects will be added. It’s best not to make changes now as these changes will be chargeable and could delay your delivery date. Once audio i.e. the complete set of sound effects, music and voiceovers are added, you will notice a jump in the production value of the video. And that’s it, your final video will be delivered to you and be ready to roll out.
Ripple Animation is the best explainer video company in Mumbai and Bengaluru and has created many Explainer Videos across industry verticals.
We’d be delighted to help you create an explainer video film or video ad for your business. To know more about how you can boost awareness through an explainer video for business, please reach out to us via email or visit our website and fill out the short form on our homepage.
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How Much Does an Explainer Video Cost?