Once you have made up your mind to create an explainer video for your company, the next question that arises is ‘What will an explainer video cost?’
There is no simple answer to this question as the cost of an explainer video depends on several factors such as style, duration, complexity, language and much more. But fret not! We’ll help you figure out what an explainer video should cost along with some tips to help you understand what to look for when hiring a video production partner.
Before figuring out the cost, consider asking the following questions:
- What is my budget?
- What message needs to be conveyed?
- How long does the explainer videos need to be?
- What animation style should I go for?
- How soon do I need it?
Once you figure out your requirements, you have three options to produce your explainer video. We will break them down for you to help you make the right choice.
1. Online Video Maker
A online video maker is the do-it-yourself (DIY) option. In this case, you have to write your own script and come up with the visuals. It’s is not a bad option, but has too many limitations. If you are a solopreneur with a small budget but do have the luxury of time, then this can be your go-to option. You can’t customize much and therefore your story or narrative may not turn out as you had envisioned. You could end up with a generic video which may not be that effective. In most cases, you do have the option to customize the font and colours in the video as per your brand guidelines. With the DIY option, you can get a result that looks professional to only those who aren’t professional. Explainer video pricing with online platforms goes from $50 to $250 (2,600-18,000 INR).
2. Hire Freelancers
If you are a start-up or a small business with a limited budget, then hiring a freelance video producer is a viable alternative. Freelancers usually wear more than one hat. So, from conceptualization to writing to animation, they handle pretty much everything. Good freelancers are able to provide a personalized service. But since a single person works on multiple parts of the video project, it is possible that the video doesn’t turn out optimally. For example, a writer may not be a good visualizer or a good animator and an animator or a visualizer may not be a strong writer. But compared to video making platforms, hiring a freelancer is a good start, especially since you can customize more than you can with a DIY platform. Freelancers usually charge somewhere between $300 and $500 (22,000 -36,000 INR) per minute.
3. Hiring An Explainer Video Production Company
When you hire an explainer video production company, you get a full-service experience. Video specialists design videos for you from scratch as per your needs and brand message. Good video production companies have robust portfolios that showcase their creativity, professionalism, and the quality of their work. They have a team of professionals such as writers, visualizers, and animators who work together to create top-notch, quality videos for your target audience. So when you partner with an experienced explainer video company, you can be rest assured that the best choices are made to represent your brand. Explainer video production agencies usually charge anywhere between $1,000 and $10,000 (75,000 – 750,000 INR) per minute. This price range is a wide one, given that the exact cost of explainer videos depends on a variety of variables such as type of animation, length of your video, your brand message and the experience of the explainer video company you choose. But working with an explainer video company is the best option for most businesses looking for an explainer video that drives real results.
If you’re a start-up or a small business and you don’t have such a high budget for your explainer videos, then check out Ripple Animation’s latest explainer video offering. Our templatized video option offers cost-effective and engaging explainer videos that can be created within a few minutes. Here’s a sample template video to help you get an idea of the possibilities!
We have created 500+ custom made explainer videos and are India’s top B2B Company according to US-based review platform, Clutch! If you’re looking to create a customized explainer video for your business, then reach out to us via Ripple Animation or write to us at hello@ripplemedia.co.