The pandemic has forced people and teams apart. Everyone is required to maintain distanced in order to be safe. Work from home is a reality that almost everyone is faced with. In such times of isolation, digital communications are the one sure-fire way to connect with businesses. Even if you can’t meet, you can still e-greet business to business.
Here are 6 digital ways to reach out to other businesses in today’s post-pandemic scenario
1. Get Explainer Videos That Focus On Data
You can certainly target customers using emotions and entertaining content but to connect with a business audience, going for a data driven video is the best strategy. Business leaders like to know facts and figures, statistics and details. They want hard numbers or facts, not lofty concepts. It has now become difficult to create video content with live actors, due to the pandemic, and so explainer videos whether text-based, motions graphics or whiteboard explainer videos are the way to go. You can use these types of explainer videos to create data-driven communications that appeal to business people. An experienced and yet affordable explainer video company can help you create an explainer video that resonates.
2. Use Social Media Smartly:
Everyone’s on their mobile devices in these lonely and isolated times. People are browsing social media more than ever and if you use LinkedIn to the fullest, you have the potential to get many qualified business leads. Figure out a strategy and then use as many tools as possible to automate your prospecting process.
3. Email Marketing Still Works Wonders
Mail open rates have increased in these Covid times. Email marketing is one of the most cost-effective and direct methods of B2B communications. Leverage it now, to see results. Include explainer videos, or case study videos, and you have a winner.
4. A Website That Impresses
Build a virtual office on your website where people can e-visit and get updates as well as information about your offering firsthand. If you can create a favourable first impression through a great website then you’re close to winning the war.
5. Increase Digital Reach Through Live Chat
Video conferencing today is a household term. You can add various types of Live Chat systems on your website to connect with visitors and make them feel just as they would if they visited your office. You can have agents chat using text, voice or even video. Every visitor is a potential lead and must be treated with the same care that a visitor to your office is treated with. You can even offer these services through messaging apps such as WhatsApp.
6. Use WhatsApp Groups For Marketing
Everyone uses a messaging app like WhatsApp, Telegram, Line or Viber. Think about building a group of B2B contacts on WhatsApp and keep in touch with them by directly sharing valuable thought leadership content and B2B marketing videos that you share online on LinkedIn and elsewhere.
Ripple Animation is the best explainer video company in Mumbai and Bengaluru and has created many Explainer Videos across industry verticals.
We’d be delighted to help you create an explainer video film or video ad for your B2B business. To know more about how you can boost awareness through an explainer video for business, please reach out to us via email or visit our website and fill out the short form on our homepage.
Also read –
Why Videos Are Important For B2B Marketing
Video marketing – an underutilized tool in B2B digital marketing