People say that a logo is a brand’s silent ambassador.
But today, when the average human attention span is less than that of a goldfish, logos can’t remain silent ambassadors. Rather, they must become ‘ambassadors-in-motion’. These ambassadors-in-motion have the potential to leave a brand’s indelible footprint on the minds of potential clients.
Simply put, when your static logo is designed to move, it becomes your brand’s ambassador-in-motion.
Just Imagine, if the ‘N’ of Netflix didn’t split into a spectrum of vertical light beams or for that matter Google didn’t bother to create animated doodles to mark special events. What would’ve happened?
Nothing. We still would’ve binged on Netflix shows with the same vigor and relied on Google to look for answers to the simplest of queries with the same curiosity.
But by animating their logos, these companies have not only made their brands more memorable, dynamic and visually appealing but have also distinctively positioned themselves as innovators.
Video consumption is definitely on the rise but according to Digiday, a sizable chunk of social media users watch videos without turning on the sound. This information indicates that brands have to push the boundaries in terms of visual communication. And this is where animated logos, if done well, can bring substantial brand value.
Let’s delve into the benefits animated logos offer:
- Distinctive Visual Identity
Research shows that we see upwards of 5,000 ads online everyday. This fact makes it all the more important for brands to craft a unique brand identity to help them to stand out from the pack. Animated logos capture the essence of brands by visually engaging users through an eclectic mix of color scheme, design and text.
- Improve Brand Recall Value
According to an MIT study, our brains can identify images that appear for as few as 13 milliseconds. When animated logos seamlessly integrate text with visuals, brand recall value has the potential to increase significantly.
- Emotionally Evocative
When you bring a passionate team of professional animators and graphic designers on board, they will animate your static logo in such a way that it goes from being motionless to being dynamic and in the process triggers a powerful emotional response from your target audience, either by delighting them, enticing them or intriguing them.
- Securing Originality
There are innumerable brands floating around in the market today. No matter how diligently you might have designed your logo, there’s a strong chance that your logo ends up sharing some resemblance with that of your competitors…especially when they incorporate symbols or colors that represent some aspect of your industry. But, a good logo animation team can solve this problem by designing a unique motion for your logo.
Now since you understand the benefits of an animated logo, let’s see where you can use yours:
- Social Media
Facebook and Google have the lion’s share of advertising revenue in India, making these platforms the go-to platforms for advertising. 80% of Facebook and Google users watch video content, which tells us the heavy influence of visuals on consumers’ online behaviour. An interesting animated logo can create a significant impact for a company struggling to break through the social media clutter. Moreover, animated logos can be converted into gifs and shared across networks as well.
- Explainer Videos
Video marketing is growing exponentially and so are animated explainer videos. An explainer video demonstrating your service or product can effectively communicate your brand message. Starting and ending your explainer video with an animated logo will make your brand look more professional and make your offering more memorable.
- Promo Videos
Promos are catchy video capsules that touch upon the services and products offered by a company. Embellishing promo videos with engaging animated logos makes for a valuable marketing proposition.
- Your Website
Your company website is now the equivalent of a visiting card. Embedding an interestingly animated logo that tells your brand story on the homepage of your website will help pique viewer interest and they are likely to delve deeper into your offering.
- Fixing Banner Ad Blindness
Most consumers online end up ignoring banner ads while they are reading an article or watching a video. Well designed animated logos can elevate your banner ads, thereby creating more traction and increasing your CTR.
Think your brand is ready for an animated logo?
Reach out to Ripple Animation, the best animation and explainer video company in Mumbai, Delhi, Bangalore and Pune for the best designs, graphics, animations and videos. You can view some of our logo animations to get an idea of what we can do for your logo.
Get in touch today and make the static logo of your brand its ‘Ambassador-in-Motion’.