If you’re thinking about a live action video or an animated video for your business communication or marketing, you’re on the right track. Videos, especially animated videos can do wonders for your company, product or service (this includes 2d animation, 3d animation, or even clay motion videos).
Why you ask? Let’s look at the most basic human tendency. Most people remember things better when they see them as opposed to when they read about them. The reason is that while reading engages with words, video visualizes these words. Add sound to your video and it automatically has an impact on your auditory senses as well.In fact, if what you watch piques your interest, then other senses are also activated. We’ve all experienced this while watching a movie, a music video or even a cartoon.
Not convinced? Here are a few numbers, gathered from various sources, that will make you believe. After all statistics never lie. Here are the facts in favour of using video as a marketing tool:
- 95% of a message in a video will be retained compared to only 10% retention if the same message were to be read
- 87% of online marketers use video content to communicate with their target group
- 50% of executives look for more information after seeing a product or service in a video. This leads them to engage with the brand or business or influences buying
- 46% of users take some sort of action after viewing a video ad— higher engagement!
Emails with videos are opened more often and have a better click through rate. If you add the word “video” in the subject of your email you have an open rate that is 6% higher than average. That’s the power video lends to your marketing and brand communication. In fact, the moment your email is opened, a video can give increase your conversion rate by 21% percent.
So are you ready to use a live action, or animated video for business? We’re here to help. Our job is to create a video that best represents you and your brand. Whether it’s a corporate video, product explainer video, service explainer video, or a story based content video for engagement on digital channels, we can do it for you.
Ripple Animation is a Mumbai based animation studio working with global clients. Our team is dedicated to a single purpose. That is, to use our creativity and technical skill to make videos that help you achieve the targets you have in mind for your business.
Our team comprises conceptualizers, script writers, graphic designers, directors and animators. Each one is a thinker in his or her own right and brings something special to the table. We love working with brands, big and small, to create films that engage. From product and service explainer videos to animated TV commercials, we’ve done it all. If you want to know more, contact us at firstname.lastname@example.org. We currently have an offer of 10% off on our published rates.