You have a great product but you’re tired of explaining the benefits to prospects over and over again. Worry not, you’ve reached the right place in your quest to seek answers on how to create the best explainer video. Creating an explainer video is complicated but this article will demystify the process of producing a top-notch explainer video for your business.
Produce a consumer-centric video
Your explainer video doesn’t have to be a literal translation of the way you explain your product in real life. It may get boring if you keep harping on about the features of the product. Take a look at your prospects, put yourself in their shoes, understand their pain points, and build a narrative from their point of view. Talk about benefits to them rather than the features of your offering. This approach will lead to a more relatable explainer video that your prospects can connect with. The right consumer-centric video will instantly turn a visitor into a potential lead or even better, a customer!
Carefully select the best explainer video company
First of all, onboard a video agency. Don’t try and make the video yourself using tools. Using tools, will likely result in a mediocre video that won’t do justice to your offering. And when selecting an explainer video agency, you need to do thorough research on the many available options. Select the agency with a strong portfolio, one which updates blogs & posts, is quick in replying to you during the quote stage, and one that gives you valuable insights during consultations.
Spend effort on the scripting stage
Now that you’ve selected the agency, it’s time to brief them well and in detail. The first thing the agency will come back to you with is the video script. Spend time with the agency on improving the script and making sure it resonates. This will save you time in later stages and avoid back and forth.
Follow the principle of ELI5 (Explain Like I’m 5) when writing the script. Keep it simple and jargon-free. Your story should have a strong beginning so that it hooks the viewer from the get-go.
Choose a fitting video style
After you finalize the script, your explainer video company will show you keyframes, i.e. sample snapshots on how they envision the scenes in the video. There are a lot of different video styles for explainer videos so make sure you pick the one that will strike a chord with your audiences.
Different styles are suitable for different needs – whiteboard explainer videos have a hand moving across the screen and doodling; kinetic typography makes simple text on the screen look impressive with animations; animated character videos are great at telling a story with characters that can represent your customers; stop motion videos use a series of still images to weave a video; motion graphics combine stock footage and images into a compelling video; and finally, live-action shoots allow you to have real people on camera and on location.
A good explainer video company will give you multiple recommended art style options to choose from once the script is finalized.
Market your video well
Okay, so now that you’ve produced a slick explainer video with the right sound effects and music, it’s time to market it well. Your video is your digital rep on the internet. Put it on your website, social media platforms, promote it via WhatsApp and shoot out an e-newsletter featuring the video. Promoted well, your explainer video has the potential to sell your product 24×7.
Ripple Animation is the best explainer video company in Mumbai and Bengaluru and has created many Explainer Videos across industry verticals.
We’d be delighted to help you make a great product explainer video for your business. To know more about how you can boost awareness through a product explainer video for business, please reach out to us via email or visit our website and fill out the short form on our homepage.
Also Read –
What is an explainer video?
What is the best explainer video style for your business?