The phrase “Content is King” is often thrown around in the digital marketing industry. But what most digital companies don’t realize is that if you don’t have a well thought out content strategy, the king will soon be dethroned.
Goals like increasing brand awareness, generating traffic and boosting sales on digital channels can only be achieved when relevant content is combined with an effective, cohesive content strategy.
In this blog we will discuss how you can build a successful content strategy in 7 fool-proof steps, which will not only help you engage with your existing clients and strengthen your credibility but also attract new clients.
1. Define your objectives and create purposeful content
Whether you want to attract and convert new leads, improve brand awareness, build your existing client base or improve your SEO rankings, you must first define each of these objectives, and then, depending on what your point of focus is, invest your resources to create purposeful content. This process will help you create content that meets your business goals.
2. Know your audience
Gathering information about your target audience’s buying behavior is essential. You can use this information to create targeted digital content that’s likely to appeal to your prospects and move them towards a buying decision.
You can gather information on your audience’s preferences through research, customer satisfaction surveys, online or on-field interviews with potential customers and by studying your competitors’ strategy.
3. Conduct content audits
Content audit simply means examining the performance of your existing digital content. Before bankrolling new content, always be mindful of how your existing pieces of content have performed and see if they’ve met your original objectives.
Content audits will help you stay away from investing in the type of content that’s not working and will also help you create new content that is likely to have maximum engagement/sales-generating potential.
4. Decide on the type of content you need
The type of content you create will determine the course of your company’s digital journey.
It’s a good idea to have a variety of content types like blog posts, webinars, podcasts, memes and GIFs but when it comes to garnering maximum engagement, video content is the clear front runner. Create a good mix of content types but focus on video content to see the maximum engagement.
5. Promote content ideation
Research is the basis of every idea. Thorough audience research will give you insights into their likes and dislikes, wants and needs, problems and challenges. Once you’re armed with this data, you can create your content based on what you believe will resonate.
For example, if you understand from your research that your potential customers are facing challenges understanding your offering, you can put out an article or launch a detailed explainer video that will help your audience understand the benefits of your offering.
Moreover, don’t just limit your content ideation to problem-solving alone, try to include other interesting topics relevant to your industry to build a thought leadership position. This variety-oriented approach to content ideation will expand your audience base by creating more engagement.
6. Figure out content distribution
Once you’ve created the content, zeroing in on the right platforms to publish it is equally important. Putting out content only on your website or creating content only for your social media handles and then expecting it to generate organic traffic may not get you results.
Explore all possible content distribution avenues, from organic channels to paid platforms in order to reach out to your audience and generate maximum ROI for your business.
7. Regular assessment of content marketing strategies
Assessing and analyzing the traffic generated by your content in terms of KPIs like visitors to your website, CTRs, page views, likes, comments and shares will help you fine tune your strategy or map out a new one, based on what will drive more ROI.
Get in touch with Ripple Animation and see how an explainer video can add value to your company’s digital content strategy
Ripple Animation is the best explainer video company in Bangalore, Mumbai, Delhi and Pune. We’d be happy to help you get started on your video journey!