Instagram is the most trending social network today. People love to spend time browsing pictures and videos on Instagram. And as expected, more and more brands are leveraging Instagram to connect with audiences. If you understand the inner workings of Instagram, then you can make the most of your Instagram ads.
Here are 4 tips that will help you create engaging ads on Instagram
1. Optimize your Instagram ads with supers/subtitles
Instagram runs all video content in silent mode by default because most users prefer to watch videos with the audio switched off. To make the most of your video ads, add supers and/or enable closed captions and subtitles in your videos so that your video ads can ‘speak’ even on silent mode.
2. Create helpful content that solves problems
Ensure that your video ad addresses an issue your customers face and show how your offering helps solve the problem. Analyzing your following and figuring out your audiences’ needs will help you create effective ads as well. Speak directly to your audience and create meaningful connections. You can entertain your audience with a story or give them informative content through an explainer video, depending on what your audience is likely to connect better with.
3. Focus on pin-point goals
Facebook owns Instagram and the Facebook Ad Manager is also available for Instagram ads. You can choose the objective of your campaign and achieve planned goals through the ad manager. The video content you put out should be customized for the goals you set in your campaign strategy.
4. Create shoppable posts
For e-commerce businesses, it’s a good idea to have your product listings appear directly on Instagram. Posts with product details beneath the image or video are called shoppable posts. By bringing the shopping experience directly to your Instagram video ad, you make it convenient for viewers to buy your product.
And now, here are 4 bonus tips to make the most of your explainer video for video ads on Instagram
1. Mobile optimize your landing pages
Most people browse social media and the internet on mobile devices. So, make sure your landing pages are mobile optimized. Your pages should be responsive and simple in design with a clear CTA.
2. Make your ads less ‘addy’
If you give your video ads the feel of regular Instagram posts, then the chances that they will be viewed are higher than if people feel your ad is an ad. Create high quality graphics in the explainer videos you use as Instagram ads. Talk more about the benefits of your offering rather than the features of your product to avoid a ‘salesy’ feel.
3. Design excellent frames that you can also use as thumbnails
Unlike YouTube, Instagram doesn’t allow you to create custom thumbnails for your videos. You have to choose a frame from your video as your thumbnail. So, it’s important to include frames that will look good as thumbnails. Your thumbnail should be able to communicate like an image post does, even if the viewer chooses not to play your Instagram video ad.
4. A/B Test continuously
Produce different versions of your video ad and play around with the settings in the Ads Manager until you figure out the perfect combination. It always pays to A/B test your content and settings.
Ripple Animation is the best explainer video company in Bangalore and Mumbai and has created many Instagram ad videos across industry verticals.
We’d be delighted to help you create an Instagram video ad for your business. To know more about how you can boost awareness through Instagram video ads, please reach out to us via email or visit our website and fill out the short form on our homepage.